Archive for the 'user research' topic

Steph Hay – Designing with a Content-First Approach

Usability in products and websites is what most organizations strive for. The more usable the product, the more likely that people will use it. Through research and testing, you can root out many issues with clunky interactions that hinder the experience. What isn’t as immediately clear is if some perceived usability issues are actually understandability problems. Your content could be the culprit.

A User-centered Approach to Product Planning and Visioning – Christine Perfetti’s August 6 Virtual Seminar

Learn how to create a long-term vision for your product, establish consensus and buy-in across your organization, and prioritize opportunities for the product roadmap. In A User-centered Approach to Product Planning and Visioning, Christine Perfetti teaches your product team to create roadmaps and prioritize opportunities that align with your long-term product strategy. Attend this seminar if you […]

Jeff Gothelf – Discover What Customers Really Want with Lean UX

When some people hear the term Lean UX, they dismiss it as simply a nouveau buzzword. There can be some confusion as to its relationship to Agile, both the methodology and the adjective. Some of the biggest resistance came from the idea that Lean UX was shortcutting and lazily undoing much of the groundwork to get organizations to buy into the value of UX. But as waterfall development increasingly becomes “the old way” of doing things, teams are operating in more agile, or Lean, ways.

Bruce McCarthy – UX and Product Roadmaps

Product Managers are responsible for the success of a product. As we’ve seen, UX is not misaligned with business goals, in fact it helps achieve those goals. If UX has become a necessity in terms of a driver of business, product managers need to adapt to it. Those who have a respect and understanding for the value of UX, and incorporate it into their product strategies, can better serve their users and customers, as well as the business.

Practical Empathy for Powerful Decision Making – Indi Young’s July 16 Virtual Seminar

When navigating obstacles, we often turn to well-established solutions and get stuck churning in that problem space. We become cyclical and self-referential. Involving others and developing empathy can bring fresh input, perspective, and ideas. In Practical Empathy for Powerful Decision Making, Indi Young teaches you the different types of empathy, how to develop it, and some tips […]

Ultra-Contextual Design, a May 14 Virtual Seminar with Abi Jones

Contextual design combines the user centricity of customer journeys and the environmental awareness of sensors to create remarkable experiences. It helps mountain rescue teams save lives and busy do-it-yourselfers find the right tool for the job. But if you want to be successful, you’ve got to get down to the basics. Understand what your users […]

UIETips: Better Accessibility Needs User Research

In this week’s UIEtips, we offer an article from Whitney Quesenbery. She teaches us how user research can move the accessibility of your designs from good enough to great. Here’s an excerpt from the article: If you don’t include people who access technology in different ways in your user research and usability testing, you will never […]

See Accessibility as an Opportunity to Push Your Designs from Good Enough to Great

  Join us on March 12, when Whitney Quesenbery returns to the virtual seminar program for her seminar, Better Accessibility through Your User Research. Making a web for everyone means applying all of our design research tools to include people with a broader range of capabilities. Whitney Quesenbery pushes designers to challenge the old belief that […]

Whitney Quesenbery and Frances Harris – Researching Daily Life

Accessibility is often focused on how to design and build digital products or physical spaces. But understanding the people with disabilities who will use those products is just as important. Enter ethnography and the importance of research that goes “face to face” with real people in the real world.

UIEtips: Starting Your User Research

This week’s Tips is a reprint of my article Starting Your User Research. I share ideas on how to start your own user research program and why there’s no reason to wait. Here’s an excerpt from the article: Once you decide to go down that road, the first thing you’ll realize is how rich your choices […]