Archive for the 'user research' topic

Design as a Business Tool: From Research to Experience Roadmaps

Designers are challenged to create customer experiences that drives more money, sign-ups, or page views. As a creative, achieving those ideal business outcomes can be daunting. Designers can influence where our organizations spend money and time to gain a stronger customer experience. In Design as a Business Tool: From Research to Experience Roadmaps Jason Ulaszek will show […]

UIE Book Corner: Steve Portigal’s “Interviewing Users: How to Uncover Compelling Insights”

Steve’s book is a distillation of his years of experience conducting research with users. Somehow existing as both a handbook of sorts and as a casual conversation with one of the sharpest minds in the field, it’s a must-have for anyone thinking about the research side of things. Steve breaks down interactions with users to illustrate when, and how, to ask the right questions to uncover valuable insights.

Christine Perfetti – Jumpstart Your UX Research Program

UX folks often have to sell the importance of the field to stakeholders. That’s also the case with user research. The costs and time associated with starting a research program, and actually interacting with users, are sources of a lot of friction. Organizations are now seeing the value in user research but it’s daunting to know where to begin. It’s also difficult to fit research into an already established process.

UIETips: Three Questions You Shouldn’t Ask During User Research

Understanding where your users are hitting roadblocks in your design will allow you to build more user friendly designs. It’s what Christine Perfetti will focus on in October during her full day UI18 workshop Jumpstart Your UX Research. She suggests figuring out the right questions to ask in order to pinpoint where you can innovate […]

Limited Seats Left at the $1,389 Rate for the User Interface 18 Conference

The 125 seats at the $1,389 rate are moving fast for the User Interface 18 Conference. Once the remaining 28 seats are gone, the price goes up $300 to $1,689. Take advantage of the lowest available price and register now for the UI18 Conference in Boston, MA October 21-23. Daylong Workshops Are the Core of […]

Kim Goodwin – Using Scenarios to Design Intuitive Experiences

Scenarios can represent the ideal picture of a user’s experience with a product or service because you can see how and when they’ll interact. However, a scenario is often missing the details of what’s going on at this moment in time and that can be a sticking point. This is where the value of the journey map emerges.

For the UX Team of One: Research & Design –
our July 11 Virtual Seminar

If you’re the only user-experience voice on your team, you’re constantly balancing your time between selling its value to your organization and improving your own design skills. In Research and Design for the UX Team of One, Leah Buley shows you an inclusive and cross-functional process to achieve both outcomes quicker, including: Lead discovery and planning […]

Get Your Design Team to All Our Virtual Seminars,
July through December

The virtual seminar schedule is in place for the rest of 2013. We’re bringing you the latest thinking on relevant topics, such as hiring a designer, designing with remote teams, and design workflow, just to name a few. And as always, these seminars are presented by the leading experts in our field, like Leah Buley, […]

Usability Testing Delivers More Value Before You’ve Changed Your Design

Teams faced with only a single opportunity to conduct usability testing often decide to schedule those tests after they’ve made changes to their design. They think the testing will help them work the kinks out of the changes, giving them a final chance to polish it up before the final release. Unfortunately, this rarely works […]

UIEtips: Incorporating Content Strategy into Your Information Architecture

In this week’s UIEtips, Margot Bloomstein shares examples of how organizations are successfully incorporating content strategy into their information architecture. Here’s an excerpt from the article: What’s in, and what’s out? “In my experience, it is very easy for brilliant information architects (or UX people who do information architecture) to underestimate the importance of editorial […]