Here’s a recap of the resources and information we shared on Twitter last week. Usability Some great usability and user research war stories. This article has some good examples and points to help sell usability testing with execs. Mobile New UI17 speaker podcast: @lukew – Designing Multi-Device User Experiences. Need some help creating cross-platform mobile [...]

It’s impossible to design something if you don’t know who you’re designing for. Developing personas through user research is a great way to create a portrait of your users. But once you have your personas, what do you do with them? That’s a question Whitney Quesenbery says she encounters more and more lately.

Moving Beyond Conversion Rates: You can read this in Italian thanks to Marco Dini. Part 1: Avoid Ratios for Metrics Part 2: Not All Visitors Make Great Customers Part 3: Visitors Are Not All The Same (this) Part 4: Campaigns Are Where Conversion Rates Shine Part 5: Measuring Money Left On The Table The electronics [...]

You can read this in Italian thanks to Marco Dini. Moving Beyond Conversion Rates: Part 1: Avoid Ratios for Metrics (this) Part 2: Not All Visitors Make Great Customers Part 3: Visitors Are Not All The Same Part 4: Campaigns Are Where Conversion Rates Shine Part 5: Measuring Money Left On The Table You can [...]

Last week, I attended a conference presentation where a team presented findings from their A/B Testing efforts. It was a cute presentation where they posted the control and test variants, then asked the audience to pick which one “won” the A/B test. They compared the audience answer to the variant that demonstrated the best increase [...]

The other day, I wrote about how choosing the right words in your tasks makes a critical difference to the outcome of your user research. Mike Pauley wrote a comment, asking how to make sure you’ve got the right words: Great timing on this, as I am dealing with the same issue with a test [...]

The research is clear: The most valuable activity a team can do is collect user research on their design. Seeing the design through their users’ eyes will pinpoint areas of improvement, which will help with every business metric for the product or service. Choosing that first user research project is critical. If you choose right, [...]

Even the best of plans can go awry. We role play in our head how a usability test will proceed, understand the objectives at hand, and do a rigorous job of screening the participants. But what do you do when something totally unexpected occurs? Life circumstances among the participants can throw a curveball at our [...]

To the delight of UX designers everywhere, organizations today increasingly conduct user-centered research methods like surveys, focus groups, and usability testing. In this Next Step seminar, Steve Portigal will give you the talking points to make it happen in your organization. And once you find out how to quell cultural, budgetary, and process resistance to [...]

Getting data from your users is a fundamental part of creating great user experiences. Surveys are a great way to get feedback and learn about your users. The problem is everyone has sat through a painful, monotonous survey that asked a series of frustrating and seemingly pointless questions. As with anything in UX, if your users sense they’re in for a painful experience they simply won’t engage with your survey.