Archive for the 'user research' topic

Get Your Design Team to All Our Virtual Seminars,
July through December

The virtual seminar schedule is in place for the rest of 2013. We’re bringing you the latest thinking on relevant topics, such as hiring a designer, designing with remote teams, and design workflow, just to name a few. And as always, these seminars are presented by the leading experts in our field, like Leah Buley, […]

Usability Testing Delivers More Value Before You’ve Changed Your Design

Teams faced with only a single opportunity to conduct usability testing often decide to schedule those tests after they’ve made changes to their design. They think the testing will help them work the kinks out of the changes, giving them a final chance to polish it up before the final release. Unfortunately, this rarely works […]

UIEtips: Incorporating Content Strategy into Your Information Architecture

In this week’s UIEtips, Margot Bloomstein shares examples of how organizations are successfully incorporating content strategy into their information architecture. Here’s an excerpt from the article: What’s in, and what’s out? “In my experience, it is very easy for brilliant information architects (or UX people who do information architecture) to underestimate the importance of editorial […]

Shifting to Disposable Personas

“We tried creating personas and it was hard. It took us months and they never got traction. Eventually we abandoned the project.” I’ve heard this dozens of times from design team managers. They all embarked on these big persona projects, often with energy and excitement, only to find that energy dissipate and the project lose […]

What is innovation in UX design?

So here’s the thing: Innovation isn’t a bad word. Overused? Perhaps. But not bad. How do I know this? Because cheese in bread, cookie dough in ice cream, and Genius Bars inside Apple stores are AMAZING. These are just a few examples of innovation that create great user experiences. They’re creative ways of putting existing […]

UI18 – Daylong Workshops Guaranteed to Improve Your UX Design Skills

Truly innovative designs anticipate users’ needs and add value in unexpected ways. They require strategic creativity more than invention — as you’ll learn when you join us in Boston from Oct. 21–23 for the User Interface 18 Conference. This year’s speaker line-up will make you look at UX like you’ve never had before. Kevin Hoffman […]

UIEtips: Five Prevalent Pitfalls when Prototyping

In this week’s UIEtips, I discuss the five most common pitfalls of prototyping. Here’s an excerpt from the article: Prototypes are a fabulous way to exploring ideas with a team. They shorten the time between “This is what we’re thinking…” and “Oh, I get it.” In our work with design teams, we see a lot […]

UIEtips: Starting Your User Research

In this week’s UIEtips, we look back at a past article where I discuss several different user research strategies and the profound impact they can have on your products. Here’s an excerpt from the article: “Damn, I wish we’d done this a year ago.” That’s what I hear right after I’ve started a team on […]

UIEtips: Genius Design’s Little Secrets

In this week’s UIEtips, I discuss the sophisticated approach of genius design. Here’s an excerpt from the article: A team that approaches genius design needs to focus on a specific problem that has a big enough market to provide a decent return on the investment. For example, an agency might decide they’ll become the industry […]

UIEtips: Context-Aware Design – A New Frontier

In this week’s UIEtips, I discusses the concept of context-aware design, where it is today, and the possibilities of its future. Here’s an excerpt from the article Imagine being in a foreign city, trying to get across town to catch a train. Not knowing where you are, relative to the train station. Getting to the […]