Archive for the 'user research' topic

UIEtips: Mobile UX’s Tsunami-Sized Ripple Effects

In this week’s UIEtips, I look at how mobile technology affects our design and development decisions and how it changes the user experience. Here’s an excerpt from the article It’s a big deal. A really big deal. The pebble of the mobile phone hitting the market has grown into a massive, earth-moving force of nature […]

Change Attitudes By Involving Developers in Regular Usability Testing

Here’s a simple trick that will produce dramatic improvements in your product or service: bring the developers to your usability tests. Have them spend time watching users actually use the things they’ve built. I’ve been doing this for 30 years and every time it’s exactly the same. As soon as they see someone working with […]

UIE’s Most Popular Resource & Information Tweets: Sept. 8 – 14

Here’s a recap of the resources and information we shared on Twitter last week. Mobile Infographic on mobile commerce vs. e-commerce. User Research If you’re starting out on some user research, these techniques may help you out. UX Design and Web Development Interesting post from @peterme on what really is UX design. 10 lessons relating […]

UIE’s Most Popular Resource and Content Tweets: 8/4 – 8/10

Here’s a recap of the resources and information we shared on Twitter last week. Usability Some great usability and user research war stories. This article has some good examples and points to help sell usability testing with execs. Mobile New UI17 speaker podcast: @lukew – Designing Multi-Device User Experiences. Need some help creating cross-platform mobile […]

Whitney Quesenbery – The Characteristics of Effective Personas

It’s impossible to design something if you don’t know who you’re designing for. Developing personas through user research is a great way to create a portrait of your users. But once you have your personas, what do you do with them? That’s a question Whitney Quesenbery says she encounters more and more lately.

Visitors Are Not All The Same – Moving Beyond Conversion Rates, Part 3

Moving Beyond Conversion Rates: You can read this in Italian thanks to Marco Dini. Part 1: Avoid Ratios for Metrics Part 2: Not All Visitors Make Great Customers Part 3: Visitors Are Not All The Same (this) Part 4: Campaigns Are Where Conversion Rates Shine Part 5: Measuring Money Left On The Table The electronics […]

Avoid Ratios For Metrics – Moving Beyond Conversion Rates, Part 1

You can read this in Italian thanks to Marco Dini. Moving Beyond Conversion Rates: Part 1: Avoid Ratios for Metrics (this) Part 2: Not All Visitors Make Great Customers Part 3: Visitors Are Not All The Same Part 4: Campaigns Are Where Conversion Rates Shine Part 5: Measuring Money Left On The Table You can […]

Do A/B Tests Focus Us On The Wrong Problems?

Last week, I attended a conference presentation where a team presented findings from their A/B Testing efforts. It was a cute presentation where they posted the control and test variants, then asked the audience to pick which one “won” the A/B test. They compared the audience answer to the variant that demonstrated the best increase […]

Discovering the Right Tasks Using an Interview-based Approach

The other day, I wrote about how choosing the right words in your tasks makes a critical difference to the outcome of your user research. Mike Pauley wrote a comment, asking how to make sure you’ve got the right words: Great timing on this, as I am dealing with the same issue with a test […]

UIE Tips: Starting Your User Research

The research is clear: The most valuable activity a team can do is collect user research on their design. Seeing the design through their users’ eyes will pinpoint areas of improvement, which will help with every business metric for the product or service. Choosing that first user research project is critical. If you choose right, […]