Archive for the 'user research' topic

Avoid Ratios For Metrics – Moving Beyond Conversion Rates, Part 1

You can read this in Italian thanks to Marco Dini. Moving Beyond Conversion Rates: Part 1: Avoid Ratios for Metrics (this) Part 2: Not All Visitors Make Great Customers Part 3: Visitors Are Not All The Same Part 4: Campaigns Are Where Conversion Rates Shine Part 5: Measuring Money Left On The Table You can […]

Do A/B Tests Focus Us On The Wrong Problems?

Last week, I attended a conference presentation where a team presented findings from their A/B Testing efforts. It was a cute presentation where they posted the control and test variants, then asked the audience to pick which one “won” the A/B test. They compared the audience answer to the variant that demonstrated the best increase […]

Discovering the Right Tasks Using an Interview-based Approach

The other day, I wrote about how choosing the right words in your tasks makes a critical difference to the outcome of your user research. Mike Pauley wrote a comment, asking how to make sure you’ve got the right words: Great timing on this, as I am dealing with the same issue with a test […]

UIE Tips: Starting Your User Research

The research is clear: The most valuable activity a team can do is collect user research on their design. Seeing the design through their users’ eyes will pinpoint areas of improvement, which will help with every business metric for the product or service. Choosing that first user research project is critical. If you choose right, […]

UIE Tips: What to Expect When You’re Not Expecting It

Even the best of plans can go awry. We role play in our head how a usability test will proceed, understand the objectives at hand, and do a rigorous job of screening the participants. But what do you do when something totally unexpected occurs? Life circumstances among the participants can throw a curveball at our […]

Championing Contextual Research in Your Organization—An April 17 Next Step Virtual Seminar

To the delight of UX designers everywhere, organizations today increasingly conduct user-centered research methods like surveys, focus groups, and usability testing. In this Next Step seminar, Steve Portigal will give you the talking points to make it happen in your organization. And once you find out how to quell cultural, budgetary, and process resistance to […]

Caroline Jarrett – Designing Effective Surveys

Getting data from your users is a fundamental part of creating great user experiences. Surveys are a great way to get feedback and learn about your users. The problem is everyone has sat through a painful, monotonous survey that asked a series of frustrating and seemingly pointless questions. As with anything in UX, if your users sense they’re in for a painful experience they simply won’t engage with your survey.

10 Tips for Designing Effective Surveys – A 2/28 Next Step Virtual Seminar

Sure, you already know that data-driven decision-making can be a great thing. And a survey can be a great way of getting hold of a lot of data. But if you’ve ever had to complete a frustrating survey asking seemingly mindless questions, and we all have, then the idea of having to design one yourself […]

Putting An End To An Opinion War

Opinion wars kill design projects. An opinion war happens when two or more people hold strongly held opinions that are in opposition of each other. Opinion wars can get messy. They can stop a team in its tracks. And the worst thing about them is they can’t be won. There is never a winner in […]

Why People Adopt Or Wait For New Technology

On the Quora, Alexia Tsotsis asked an interesting question: What are the key differences between “Normals” (normal mainstream users) and tech early adopters? Here’s the answer I posted: I’ve been thinking about this question for a while now. Something was bothering me and I think I’ve figure it out. Instead of thinking about ‘early adopters’ […]