Archive for the 'user research' topic

Caroline Jarrett – Designing Effective Surveys

Getting data from your users is a fundamental part of creating great user experiences. Surveys are a great way to get feedback and learn about your users. The problem is everyone has sat through a painful, monotonous survey that asked a series of frustrating and seemingly pointless questions. As with anything in UX, if your users sense they’re in for a painful experience they simply won’t engage with your survey.

10 Tips for Designing Effective Surveys – A 2/28 Next Step Virtual Seminar

Sure, you already know that data-driven decision-making can be a great thing. And a survey can be a great way of getting hold of a lot of data. But if you’ve ever had to complete a frustrating survey asking seemingly mindless questions, and we all have, then the idea of having to design one yourself […]

Putting An End To An Opinion War

Opinion wars kill design projects. An opinion war happens when two or more people hold strongly held opinions that are in opposition of each other. Opinion wars can get messy. They can stop a team in its tracks. And the worst thing about them is they can’t be won. There is never a winner in […]

Why People Adopt Or Wait For New Technology

On the Quora, Alexia Tsotsis asked an interesting question: What are the key differences between “Normals” (normal mainstream users) and tech early adopters? Here’s the answer I posted: I’ve been thinking about this question for a while now. Something was bothering me and I think I’ve figure it out. Instead of thinking about ‘early adopters’ […]

Kim Goodwin’s 5 Essential Questions for Great Design

One of the joys of putting together a conference, like the annual User Interface Conference, is the great conversations I have with all the smart people who show up. This year was no exception, and one conversation that stood out was a quick discussion I had with Kim Goodwin, author of Designing in the Digital […]

Lou Rosenfeld – Beyond User Research Live!

UX professionals have made a lot of progress in large organizations. Companies realize the importance of connecting with their users more and more. User research is becoming firmly rooted in many organizations as companies try to produce better products and services for their users. But user research itself can be narrow in focus and full of biases. Lou Rosenfeld of Rosenfeld Media, suggests that by breaking down the silos that exist between other research practices, we can create a complementary research experience. This will produce even better analysis and therefore, better products as a whole.

UIEtips: Why I Love Taking Teams On Field Visits

I took four years of Latin in high school, which has not been useful in my job, except to generate my own Lorem Ipsum copy. However, part of the curriculum involved looking at lots of pictures of ancient Rome and modern Italy. I remember always being impressed with the pictures and talking about the Colosseum […]

UIEtips: 3 Questions You Shouldn’t Ask During User Research

When we prepare for our user research sessions, it’s easy to focus on the questions we should ask. But what about the ones we shouldn’t ask? Our goal, of course, is to learn everything we can. We need to leverage the research time to ensure we’re filling our brains with the information. Then we’ll need […]

Do users change their settings?

[Thanks to Yaniv Sarig, who translated this post into Hebrew.] Back in the early days of PC computing, we were interested in how people used all those options, controls, and settings that software designers put into their applications. How much do users customize their applications? We embarked on a little experiment. We asked a ton […]

Steve Portigal – Immersive Field Research Techniques

You can’t ask people what they want. They can’t tell you. The answer is almost always narrow in focus, concerned with the here and now rather than the future. How do you get them to give you the observations you need to design what they will want? Conducting field research to actually learn about your users can lead to innovative new ideas. Steve knows that going out into the field provides real opportunities to see what the world surrounding your product is like.