Archive for the 'Users' topic

UIEtips: Starting Your User Research

In this week’s UIEtips, we look back at a past article where I discuss several different user research strategies and the profound impact they can have on your products. Here’s an excerpt from the article: “Damn, I wish we’d done this a year ago.” That’s what I hear right after I’ve started a team on […]

Derek Featherstone – Accessibility as a Design Tool

Accessibility is important, but somewhere along the way it got an undeserved reputation for being ugly, costly, and driven only by technical-compliance requirements. Making it an integral part of your design early creates something that is beautiful, inexpensive, and user-experience-driven. When someone with a disability comes across usability issues in your design, they’re likely to be amplified. Something of minor inconvenience for a user could be a significant roadblock to another using assistive technology.

UIEtips: Tone and Voice – Showing Your Users That You Care

In this week’s UIEtips, Kate Kiefer Lee explains why it’s important to pay attention and understand the difference between voice and tone. Here’s an excerpt from the article Voice and tone. Tone and voice. Though the words “voice” and “tone” are often used interchangeably, they’re not synonyms. Our voice makes us unique, and our tone […]

UIEtips: Making Content More Usable for both Designers and the End User

In this week’s UIEtips, Adam Churchill interviews Steph Hay about the difference between marketing and usable content and methods to help copywriters and designers work together in creating design and copy? Here’s an excerpt from the article I have to think about the user, so I typically start with a text file. I create the […]

Jared Spool – Build a Winning UX Strategy from the Kano Model

The ultimate goal for user experience is that users enjoy using your product or service. Many companies use satisfaction as a metric for measuring their success. But satisfaction is really just the lack of frustration. You should be focused on what you can do to delight your users.

UIEtips: Understanding the Kano Model – A Tool for Sophisticated Designers

In today’s UIEtips, I look back on an article from January 2011 – Understanding the Kano Model – A Tool for Sophisticated Designers. In this article, I explain how the Kano Model predicts the reaction of users from initial delight and why the delight fades over time. Here’s an excerpt from the article. When blogging […]

UIE’s Most Popular Resource and Content Tweets: 8/19 – 8/23

Here’s a recap of the resources and information we shared on Twitter last week. UX Design and Coding How To Write Code Comments Well – ^@aarongustafson What Are the Best UI elements (controls, patterns, etc.) in modern web sites & web apps recently? – Quora by @stephenanderson “Being easy and cool” – The Difference Between […]

Google’s Take on “Change Aversion” Misses the Point

If we take the post written by Google UX Researcher Aaron Sedley as Google’s philosophy on why users get upset at design changes, then we can easily understand why users get upset when Google makes changes to their design. From what we know about how users think about the designs they are using, it’s clear […]

Not All Visitors Make Great Customers – Moving Beyond Conversion Rates, Part 2

Moving Beyond Conversion Rates: Part 1: Avoid Ratios for Metrics Part 2: Not All Visitors Make Great Customers (this) Part 3: Visitors Are Not All The Same Part 4: Campaigns Are Where Conversion Rates Shine Part 5: Measuring Money Left On The Table A few years back, the executives at the electronics retailer Best Buy […]

UIE Tips: What to Expect When You’re Not Expecting It

Even the best of plans can go awry. We role play in our head how a usability test will proceed, understand the objectives at hand, and do a rigorous job of screening the participants. But what do you do when something totally unexpected occurs? Life circumstances among the participants can throw a curveball at our […]