Archive for the 'Users' topic

Google’s Take on “Change Aversion” Misses the Point

If we take the post written by Google UX Researcher Aaron Sedley as Google’s philosophy on why users get upset at design changes, then we can easily understand why users get upset when Google makes changes to their design. From what we know about how users think about the designs they are using, it’s clear […]

Not All Visitors Make Great Customers – Moving Beyond Conversion Rates, Part 2

Moving Beyond Conversion Rates: Part 1: Avoid Ratios for Metrics Part 2: Not All Visitors Make Great Customers (this) Part 3: Visitors Are Not All The Same Part 4: Campaigns Are Where Conversion Rates Shine Part 5: Measuring Money Left On The Table A few years back, the executives at the electronics retailer Best Buy […]

UIE Tips: What to Expect When You’re Not Expecting It

Even the best of plans can go awry. We role play in our head how a usability test will proceed, understand the objectives at hand, and do a rigorous job of screening the participants. But what do you do when something totally unexpected occurs? Life circumstances among the participants can throw a curveball at our […]

Why People Adopt Or Wait For New Technology

On the Quora, Alexia Tsotsis asked an interesting question: What are the key differences between “Normals” (normal mainstream users) and tech early adopters? Here’s the answer I posted: I’ve been thinking about this question for a while now. Something was bothering me and I think I’ve figure it out. Instead of thinking about ‘early adopters’ […]

When Does A Persona Stop Being A Persona?

Personas are a powerful tool in the UX toolbox. When done well, they rally the team around a small, specific set of archetypal users. Each team member becomes closely familiar with each of the personas, then can create designs that closely match those persona’s needs. In our research on personas, we’ve found this works best […]

UIEtips: Riding the Magic Escalator of Acquired Knowledge

Getting your head around a complex design is, dare I say, a complex process. It’s difficult to understand why your users are struggling with all the features and concepts they want and need in your design. One cause is that we tend to think of complexity as a holistic effect. We try to decide if […]

The Back Story for the $300 Million Button

By far, The $300 Million Button is the most popular article on UIE.com. Here’s the back story for how we discovered the problem and the role that analytics played: We had been working on a client project, helping their team redesign their checkout process with some new user research and design techniques. As we were […]

UIEtips: Why I Love Taking Teams On Field Visits

I took four years of Latin in high school, which has not been useful in my job, except to generate my own Lorem Ipsum copy. However, part of the curriculum involved looking at lots of pictures of ancient Rome and modern Italy. I remember always being impressed with the pictures and talking about the Colosseum […]

UIEtips: 3 Questions You Shouldn’t Ask During User Research

When we prepare for our user research sessions, it’s easy to focus on the questions we should ask. But what about the ones we shouldn’t ask? Our goal, of course, is to learn everything we can. We need to leverage the research time to ensure we’re filling our brains with the information. Then we’ll need […]

UI16 Spotlight: Immersive Field Research Techniques with Steve Portigal

[In essence, the User Interface 16 Conference is all about the full-day in-depth workshops. This is my third entry in our series to introduce you to the amazing workshop faculty we've assembled.] More and more, we’re finding ourselves in situations where the design just “has to be right.” No longer, can we just have incremental […]