Archive for the 'Writing for the Web' topic

Steph Hay – Content-first User Experience

In traditional website design and development it’s common to start with the design and add your content later in the process. You may even use “lorem ipsum” as a placeholder to know where the content eventually needs to live. This causes the content creator to craft words to fit the design instead of building a design to fit the content. Without the right content your users will likely have a lackluster experience no matter how good-looking the design.

UIEtips: How Content Strategy Can Help

In this week’s UIEtips, Margot Bloomstein discusses the strategies content producers should take to optimize their writing. Here’s an excerpt from the article: But with the opportunities of publishing come immense challenges. Don’t just write; write well. Don’t just blog once; maintain a schedule. Don’t just launch an app; ensure your content is appropriate for […]

Kristina Halvorson – A Content Strategy Roadmap

A beautiful design means little if it’s not useful. Content is the key to making it useful. From the outset of the design process, you must consider the content for the site. Members of the design and development teams should work along side the content strategist to ensure the right content is delivered with the right message.

UIEtips: Making Content More Usable for both Designers and the End User

In this week’s UIEtips, Adam Churchill interviews Steph Hay about the difference between marketing and usable content and methods to help copywriters and designers work together in creating design and copy? Here’s an excerpt from the article I have to think about the user, so I typically start with a text file. I create the […]

UIEtips: Being Real Builds Trust

In this week’s UIEtips, Steph Hay discusses how trust inspires confidence, which in turn compels decision-making. Here’s an excerpt from the article Our best chance for establishing trust with our users is to be honest. After all, trust inspires confidence. And it’s confidence—not just a knowledge of differences—that compels decision-making. Perhaps we should stop fixating […]