Jared Spool discusses five factors of what makes personas successful.
Jared Spool shares the essence of successful persona projects -- the key factors teams should understand.
Jared M. Spool recently had the chance to talk to Steve Mulder about how to create effective personas based on user research as well as valuable tips for convincing your organization to adopt personas into the design process.
In this interview, Cooper's Kim Goodwin provides an overview of the Goal-Directed Design method and discusses Cooper's groundbreaking user research techniques.
UIE's research has surfaced obvious benefits from the persona technique, such as better designer agreement on important features and an in-depth understanding of the user's motivations. But, it also unveiled some benefits that we don't see discussed anywhere. Read about these other benefits here.
Learn how personas can help designers tackle the huge challenge of designing products and web sites for a large number of different users.
Kim Goodwin has written an excellent article with great tips on avoiding the most common pitfalls of persona creation. Kim works for Cooper, a leading interaction design firm that has really brought personas to the forefront of everyone's attention.
UIE's Matthew Klee interviewed Kim Goodwin, VP of Design at Cooper. Kim discusses Cooper's design methodology, Goal-Directed Design, which emphasizes identifying goals of users before doing any formal design.