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Articles & Interviews

• The Elements of a Design Pattern
  Jared discusses how a well-built design pattern library makes the development process substantially easier for design teams.
• The Road to Recommendation
  For design teams to get recommendations for change, they need to slow down and go through the four steps of recommendation: Observation, Inference, Opinion, and finally Recommendation.
• Reassuring Users with Inukshuk Content
  In UIE's research, we've seen that users on the web want reassurance that others have shared their experiences. This is where Inukshuk content comes into play.
• Galleries: The Hardest Working Page on Your Site
  Jared M. Spool discusses what UIE has learned about building successful gallery pages, including the problems introduced by poor scent.
• Looking Back on 16 Years of Paper Prototyping
  Jared M. Spool discusses the lessons we've learned from practicing paper prototyping for 16 years. He'll share what's new about this valuable technique and what's still the same.
• The Right Information
  In our work, we often see many sites deliver information to the users, but it's not the right information. The absence of the right information takes many forms, but it always has the same results -- users can't accomplish their goals. To be successful, design teams must look beyond the navigation and links, and think about how users are going to use the information to accomplish their objectives.
• 5-Second Tests: Measuring Your Site's Content Pages
  How can design teams be confident their content pages are understandable to users? How does a team ensure they've designed content pages that communicate the essential information effectively? A simple usability testing technique can help design teams quickly measure how a content page performs with users. We call it the 5-Second Test.
• Streamlining Usability Testing by Avoiding the Lab
  The usability lab, with its fancy cameras, one-way mirrors, and comfortable observation suites, is often considered a can't-do-without necessity for conducting serious usability tests. Even those who feel it's not required will jump at the chance to use a lab when available. However, while studying successful projects over the years, we've found that usability testing can often be more effective when the team eliminates the lab from the process.
• Identifying the Business Value of What We Do
  Resources in our organization are usually tightly constrained -- not enough time, money, or people to accomplish everything we want to improve. Knowing how to identify and communicate the business value of a project will substantially help it get approved and supported by the organization. Jared talks about the key five business value areas and how to relate design improvements into the overall success of the organization.
• Seven Common Usability Testing Mistakes
  As we work with teams all over the globe, there are mistakes that we see frequently. These mistakes are very easy to prevent -- if only the team members realized they were making them. Here are seven of the most common mistakes.
• Preventing Usability Problems from the Get-go
  UIE has been researching how designs are created in the first place. Our goal is to identify those places where usability problems are first put into the design and to come up with ways to prevent it from the outset. in the successful teams, the same three techniques pop up again and again: field studies, personas, and usability testing.
• Inherent Value Testing
  Is your web site chartered with encouraging people to buy or use your product or service? Is it succeeding? It turns out there is a simple usability testing technique that can help you measure how your site communicates your product's inherent value.
• Conducting Inherent Value Testing
  In a past article, Jared summarized the benefits of Inherent Value Testing, a simple usability testing technique that can help you measure how your site communicates your product's value
• Design Patterns: An Evolutionary Step to Managing Complex Sites
  Read Jared M. Spool's commentary on why design patterns offer important advantages over traditional template, style guide, and guideline approaches to web design.

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