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UIE Roadshow

Program Description

We're in a new era. Experience design is no longer a nice-to-have luxury for a few organizations with tons of money and exceptional visionary management. It's become commonplace for organizations that build products and web sites. Experience design is now the centerpiece of boardroom discussions and is quickly becoming a key performance indicator for many businesses.

However, you can’t just hire a couple of “experience designers” and tell them, “Go do that voodoo that you do so well.” Today’s business environment forces us to build multi-disciplinary teams, assembling a diverse group with skills and experiences to handle the many facets of the technical, business, and user requirements.

What does it take to create a great experience for your users? That’s what we’ll reveal in this full-day, in-depth seminar. You’ll discover the key experience-design factors, analyze your team’s strengths and weaknesses, create an experience vision, and learn the role of delight.

Sound interesting? Here's how we'll do it:

The Dawning of the Age of Experience
8:30 am

We'll start the day with the key factors behind successful experience design. Ever wonder why Apple’s iPod captured 75% of the music player market? Want to know how a tiny web site like Netflix.com successfully beat the competition? Within their stories we discover their great secrets.

The research shows that the successful organizations know something the rest of us don’t. They know the best ways to train team members to be great designers. They understand the full gamut of necessary design skills. And they realize how the design effort needs to dovetail with the entire organization.

In the day’s first session, you’ll learn how successful experience design:

UIE’s analysis of dozens of development teams revealed there are three important criteria for successful experience design: Feedback, Vision, and Culture. You’ll see how a dedicated focus on these criteria can dramatically change the quality of your designs and the experiences of your customers and users.

This session is the perfect way to start the day. Using this overview, Jared will set the day’s agenda, as he reveals the secrets to designing great experiences.

UX Level-Up: Taking Your Team to the Next Level
10:15 am

We hate to break it to you: The most successful organizations aren’t made up of a race of super-intelligent humans. Nor are they following some powerful methodology, secretly passed down from generation to generation.

In fact, when we analyzed the differences between those teams that regularly produced awesome experiences and those that consistently struggled, we found the makeup of the teams to be remarkably similar. Instead, what set them apart was their understanding of what they needed to accomplish and the skills necessary to accomplish it.

In this second session, you’ll assess the critical dimensions that will pinpoint what your team will need to succeed. Based on our extensive research, UIE identified these essential areas. We’ll show you where your team can improve and what you’re doing well.

In this hands-on session, you’ll assess your team by these important criteria:

When you’re done, you’ll have a solid action plan, telling you the exact path to get your team to the next level, with the confidence to create better designs than ever before.

The Making of a UX Vision
1:00 pm

Can you describe the experience your users will have when they use your design five years from now? Can everyone on the design team describe the same vision?

A clear vision is like a stake in the sand on the horizon. Everyone can see it and can easily tell if each baby step is getting them closer or farther away. Having a single vision gives the team a convergence point, even if everyone starts somewhere different.

In UIE’s research on design excellence, we’ve discovered the best teams have a unified vision of the user experience that everyone understands and can clearly describe. Struggling teams, on the other hand, don't have a single vision, if they have any at all. The results show in the quality of the design each team produces.

In this hands-on session, you’ll discover the secrets behind creating a unified user experience vision. You’ll learn the techniques of Apple, Adaptive Path, Nokia, and Microsoft. You’ll learn:

The best way to learn something is by doing it. We’ll have you formulate and render a vision, to show you just how simple it can be. And you’ll come away with a complete plan on how to get your team on the same page, with a unified vision, which will drive your design and development process for years to come.

Magic and Mental Models: Using Illusions to Simplify Design
3:15 pm

As children, we’re told the world is a magical place. Storks deliver babies. The tooth fairy harvests retired teeth in exchange for currency. Bunnies deliver candies in brightly covered baskets on a spring holiday. Adults everywhere use magic to explain away the complexity of life while instilling the world with delight.

In our work, confusing complexity is the natural result of an unchecked design and development process. Teams work hard, responding to customer requests through incremental improvement and feature enhancements, yet they often end up with a dismaying array of features that make users unhappy.

In this final session of the day, Jared will share some of his recent research into the craft of professional magic. He'll demonstrate the parallels between the world of magical illusions and the world of digital design, comparing the similarities between professional illusions and some of today's top design techniques.

In this presentation, you'll learn how:

You'll see examples of illusions built into a variety of designs, including those from Microsoft, Google, Flickr, Netflix, iTunes, and Facebook. Jared will also, possibly at his own peril, reveal the secrets from several magical illusions to show you just how the tricks were created and the effects are realized, giving you the ammunition necessary to build illusions into your own designs.

Unlike Any Other Workshop!

There's only one place where you can get these powerful insights on creating great experiences and that's at the UIE Roadshow. Here's why:

Based on UIE’s Latest Research

Since 1988, our team at User Interface Engineering has been a leader in the world of design, usability, and user experiences. Coined by Business 2.0 magazine as “one of the best kept secrets of the Internet,” the team has developed a solid reputation for its innovative research. We’ve shown the world new user research techniques, such as our Five-Second Test, Inherent Value Test, and Compelled-Shopping Analysis. We’ve explored the depths of effective web site navigation with our Scent of Information research.

At this year’s roadshow, we’ll reveal results from more than 10 years of research into what makes a great user experience. To discover our results, we interviewed hundreds of designers, developers, team leaders, and executives at dozens of leading organizations. We worked with teams all over the world to refine and test the results.

What you’ll learn in this seminar can’t be found in textbooks. This isn’t the same-old why-users-are-important lecture. You’re not going to walk away feeling like you’ve heard this all before.

Presented by Jared M. Spool

If you’ve ever seen Jared speak about usability, you know that he’s probably the most effective, knowledgeable communicator on the subject today. What you probably don’t know is that he guides the research agenda and built User Interface Engineering into the largest research organization of its kind in the world. He’s been working in the field of usability and design since 1978, before the term “usability” was ever associated with computers.

Jared spends his time working with the research teams at the company, helps clients understand how to solve their design problems, explains to reporters and industry analysts what the current state of design is all about, and is a top-rated speaker at more than 20 conferences every year. He is also the conference chair and keynote speaker at the annual User Interface Conference and the new Web App Summit, is on the faculty of the Tufts University Gordon Institute, and manages to squeeze in a fair amount of writing time.

So, in addition to having Jared entertain you with his delightful presentation style and fill up your brain with UIE’s latest findings, we’ve made sure we’ve left plenty of time for you to ask your questions. Jared will be ready to talk with you about the challenges you're facing, giving you a direct pipeline to his 30 years of accrued wisdom and experience.

Bring Your Entire Team

To make sure you capture every moment of the day, we’ll supply you with a booklet containing every slide from the roadshow presentation. (The registration price includes the printed booklet and a PDF version, however you can go green, spare a tree, and save $20 by getting only the PDF version.) We know many of you will want to share the presentations with your team, so we’ll make it as easy as we can.

However, relaying all the great information you’ll learn during roadshow will be a Herculean task, since there will be so much new stuff to cover. That’s why we’re recommending you bring your team with you. And to make it easy, we’ve put together a great pricing package for groups.

When you bring everyone on the team, you’ll work together on the assessments and exercises, solving the problems of your designs. Everyone will instantly be on the same page and they’ll all come away equally inspired to do what it takes to make your design into a fantastic user experience.