Designing with Scenarios
Kim Goodwin | November 9 | 8:30 am - 5:30 pm
Capture your team’s knowledge about your users’ needs and create compelling stories that drive a realistic and thorough design process, from start to finish.
Capture your team’s knowledge about your users’ needs and create compelling stories that drive a realistic and thorough design process, from start to finish.
Escape the travesty of the blank whiteboard. Reveal important requirements early and establish a framework for prioritizing what we want to build.
We can surface the value of our great ideas when we match them up to compelling user stories. Move beyond abstract feature lists to what our users really want and need.
Get to the right solution by doing what we designers do best: solving real-world problems. Use our scenarios to focus our discussion, separating out the weird edge cases from normal usage.
It’s the way a design touches the users that makes it great. Kim will show you how to focus your team and persuade your stakeholders, using the power of storytelling that you get from clear scenarios. Get to the details that matter.
When you understand the problem, solutions become much easier. You’ll see how scenarios can drive your early sketches, delivering clear insights on new and innovative design ideas. Discover how your project can start on a foundation that meets the users’ needs.
Scenarios are the tool that keeps on giving. You’ll see how scenarios provide guidance to every step of the design process, from research through QA. Kim’s techniques for eliciting design requirements will delight your inner project manager. (And your external one too!)
Design is a team sport — when everyone’s on the same page, great things happen. Kim’s a master at getting teams to work together on producing a design that delights users and meets the needs of the business. Start energizing your design process immediately.
When you first meet Kim, you instantly see there’s something more than what’s on the surface. Ask her any question and you instantly get deep, thoughtful insights that come from her years of experience working on the toughest designs.
We first met Kim when she was running the training and consulting practices at Cooper, one of the leading agencies in great design. She had a large role in crafting their Goal-Directed design process, which brought users into the center of their client’s most challenging projects.
Kim’s scenario-driven design workshop was a favorite of last year’s User Interface Conference. We couldn’t wait to bring it back, and she has new and improved content to share with you. Right after the conference, dozens of attendees wrote in to tell us they’d put it to work immediately. Kim’s thoughtful approach to design process made it possible for them, which is exactly what she’ll do for you.
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