UI17

Using UX Research to End the Opinion Wars Sold Out!

Analyze your user research with in-depth techniques that engage teams. Get proven methods to facilitate collaboration and make data-driven decisions.

Dana Chisnell

November 7, 8:30am - 5:30pm

Morning

Generating objective insights from user data

- The power of a Rolling Issues List and a Persona Studio
- On-the-fly and informal reporting to make debriefing
go faster
- Why user attitude, aptitude, and ability should never
be overlooked

Eliciting cross-team input effectively

- The drawbacks to isolating user research and data analysis under the UX silo
- Methods for involving teams in active observation
and reporting
- How to connect user behavior to attributes and
design decisions

Afternoon

Get everyone on the same page about group priorities

- How to lead a KJ Analysis that engages colleagues
and stakeholders
- Choosing the best focus question to orient the prioritization discussions
- Seven steps to quickly go from disparate data to
group consensus

Capturing outcomes that are meaningful to everyone

- Techniques to coalesce team opinions, democratically
- The step-by-step process for moving from observation to direction
- How to make the right inferences from the data you’ve collected

Learn Consensus-Building Techniques Your Team Will Love

Get Insights About Your Users from Persona Studios

Walk into a team meeting and ask, “What do we really know about our users today and what do they need to move forward?” You’ll learn to elicit answers using data-driven synthesis techniques.

Prioritize Faster with KJ Analysis

End the opinion wars by focusing on the items that everyone on the team agrees are important. In just an hour, you’ll facilitate group discussions, even with large, multi-opinionated groups, that build consensus through brainstorming and voting.

Tie Data to Design Directions

Armed with user data, you’ll gather opinions and ideas. You’ll use The Rolling Issues List, Persona Studio, and KJ Analysis to strategically move from observation to direction.

4 Practical Takeaways from Dana’s Workshop

No more fear about the complexity of research
Data analysis isn’t mysterious. Empower your team using interactive
research activities.

Zero time spent waiting for data analysis
Go from a data gathering phase to immediate action on your designs
with confidence.

Collaborative research without the fluff
Swap lengthy reports for outcome-focused briefs with team-driven recommendations.

Bring teams to a common ground and equal understanding
Stop skipping steps that invite comments and start achieving
consensus faster.

This workshop includes 3+ hands-on exercises

You’ll work individually and in groups to model users’ attributes, collect observations, and come to consensus on issues. You’ll also do a prioritization exercise that involves reviewing observations, brainstorming, weighing evidence, and generating design direction as a team.

You’ll see how to:

Prevent the vicious circle of assumptions that come from jumping to designing solutions
Get your team on the same page about what’s happening and what to do about it
Frame discussions in a way that enables you to synthesize your team’s opinions.
Make personas more relatable and usable
Level the playing field by helping the team take part in the research analysis
Lead powerful KJ Analysis that get teams from data to direction in an hour

Dana Chisnell, UX Data Guru

@danachis

You might’ve heard the buzz around Dana’s Kickstarter campaign to redesign ballots — a serious usability issue that’s plagued campaign credibility in the past.

But what you might not know is that her love of usability testing started in 1983, when she participated in research on a mainframe office system developed by IBM.

Since then, as founder of UsabilityWorks, Dana has gathered and analyzed user data to inform product designs for clients like Yahoo!, Intuit, AARP, Wells Fargo, E*TRADE, and Sun Microsystems.

Dana’s deep expertise is complemented by her approachable demeanor — her workshops are known for being highly interactive, learning intensive, and seriously fun. If you’re looking for guidance with usability testing and user research, then check out her book, “Handbook of Usability Testing,” or read the prolific writings in her blog.