UI17

Integrating Content Strategy in Your UX Design Process

See how your site’s content directly and indirectly affects user experience, design, and interactivity on every platform. Then bring content strategy into your UX process.

Karen McGrane

Karen McGrane

November 5,
Morning

Informing structure and design by modeling content first

Fusing content strategy with your existing project life cycles

Afternoon

Creating a content workflow to drive CMS functionality

Transitioning content between desktop and mobile channels

Start Managing Responsive Content Today

“Love” the CMS

True, restrictive CMS technologies can hinder publishing and cause headaches. You’ll learn to design for the entire experience, from content creation through delivery.

Build Content Consensus

When content contributors and project influencers are on the same page, it’s all rock and roll. You’ll get new techniques to facilitate process discussions that elicit empathy.

Publish Content Faster

Redesigns and migrations don’t have to be painful. You’ll break content into chunks, identify workflows and governance, and start getting content in the formats you need.

4 Practical Takeaways from Karen’s Workshop

Re-usable content for cross-channel publishing
Your content will display on devices you can’t imagine, so plan to span platforms.

Processes that your technology can support
Use key content strategy tools and documentation to define realistic workflows.

Healthier team communications
Experience group buy-in and participation without changing your entire CMS.

Content formatted for faster publishing
Editorial calendars, inventories, and audits are only the beginning. And Karen’s got your back.

This workshop includes 4+ hands-on exercises

Individually, you’ll work through a simple content model and an inventory, then set up an audit. There also will be an activity dedicated to managing mobile content, plus small-group work on modeling different roles and permissions within a CMS.

You’ll see how to:

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Karen McGrane, Divine Contentist

@karenmcgrane

If you’ve heard of “Content Strategy,” then you’re probably already familiar with Karen McGrane. After all, she’s among content strategy’s most vocal proponents and practitioners—let alone that she also specializes in UX design, information architecture, and interaction design.

Today, Karen is a managing partner at Bond Art + Science, and she teaches design management at the School of Visual Arts in NYC. Before these adventures, she founded the IA department at Razorfish, where she was VP and national lead for UX.

Given all this, it’s no surprise that Karen is one of our most sought-after content experts, speakers, and workshop leaders.

So whether you’re just familiarizing yourself with content strategy or digging deeper into its role in this multi-device world, her workshop is bound to knock your socks off.

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