Understanding the unique features of mobile is the first step to creating intuitive user experiences that make the most
of the medium.
You get the web, but mobile design requires a new kind of UX thinking. See how to use storyboards and paper prototypes to plan mobile experiences.
Strategic mobile design requires varied perspectives and cross-team input. Get meaningful feedback using experimental techniques that refine your UX designs.
If you’ve dabbled in mobile design, then you probably already see its massive UX potential. But before you can capitalize on those opportunities and avoid common pitfalls, you’ll need to learn the three principles that make mobile different. And, fortunately, Rachel’s the best teacher around!
Under her expert lead, you’ll find out how to translate traditional web experiences into intuitive mobile interfaces. In fact, Rachel’s in-the-field exercises will get you collaborating and brainstorming on this effort with workshop peers and potential users alike.
Then, you’ll create low-fidelity storyboards and prototypes that solve real problems. By using simple tools from paper and pencil to standard software like Powerpoint, you’ll be poised to capture your UX thinking in simple ways that don’t require a smidge of code.
Finally, intuitive mobile interfaces are tough to plan in a black box. So, to solicit feedback for refining and improving your mobile UX designs, Rachel will explain how to pitch your storyboards and prototypes to the users and stakeholders whose approval is vital to
Perhaps you’ve heard of Rachel Hinman from her “90 Mobiles in 90 Days Project,” or from one of the WIRED or BusinessWeek articles featuring her leading mobile UX research. Or maybe you’ve got your eye on her forthcoming book, The Mobile Frontier: A Guide to Creating Mobile User Experience, from Rosenfeld Media.
But if you haven’t yet had the pleasure of being privy to Rachel’s extraordinary cultural and strategic user experience teachings, then congratulations! You’re about to see a whole new world in your
little ol’ phone!
Rachel currently is a Senior Research Scientist at the Nokia Research Center in Palo Alto, where she focuses on experimental mobile interfaces and experiences in emerging markets across the globe. Her past work with Adaptive Path and Yahoo! also influenced users all around the world, and we know her pragmatic techniques for designing intuitive mobile UI’s will strike a powerful chord
with you, too.