See how your organization’s mobile design works—or doesn’t—within the customer’s
total experience. You’ll orient your team around a shared, comprehensive view of that
Examine the full view of your users’ journey and draw a blueprint of those interactions. Learn the characteristics of touchpoints so you can define them for your organization.
Understand all the ways your organization interacts and communicates with your customers. See the value in gathering data on what they’re feeling.
Walk in your users’ shoes from one interaction to another. Consider how your organization influences them—
from web and mobile inputs to email and push notifications.
No more designing in silos
Design “from the outside in” to understand your customers’
experience from end-to-end.
Empathy for the user’s journey
Apply research techniques to decide which research artifacts your team
More holistic user experiences
Take the “science before adventure” approach and use qualitative
A catalyst to great team discussions
Use maps to articulate design
principles for discussions, roadmaps,
With Chris as your guide, you’ll be working individually and in small groups to conduct research, create experience maps, identify and illustrate touchpoints, and apply them to the full journey.
Rarely will you come across someone who so elegantly balances the human and organizational-goal sides of user-experience strategy. But Chris Risdon is one of those people.
As the lead experience design for Adaptive Path’s in Austin, Chris routinely works with clients to understand (or, dare we say, empathize with) what their users are experiencing whenever they interact online and offline. Those touchpoints drive his experience mapping work, which he champions at workshops around the world.
Chris specializes in information architecture and communication and interaction design. He spends his evenings teaching Interaction Design & Social Entrepreneurship at Austin Center for Design. And because that’s not already enough, he designs typefaces—which you can buy on MyFonts.com and T26.
Chris matches his incredible depth of expertise with a friendly, approachable, and encouraging demeanor that just makes people smile—as you’ll soon learn for yourself. In the meantime, catch him on Twitter @chrisrisdon.