April 22-24, 2013 in Seattle, WA
UX Immersion Conference in 2013
Prototyping for Mobile Designs
Sketch, design, build, and test mobile-design experiences faster. Find the mobile design strategy that works best for your team, organization, and users.
Kelly Goto
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Workshop Agenda
Morning
Adopting mobile design in your organization
- Which people, processes, and prioritization techniques are involved in mobile design
- What business, marketing, and product considerations affect your mobile
design strategy - The huge benefits to iteratively prototyping mobile apps or web experiences first
Choosing your prototyping tools
- When and why to use tools like Balsamiq, Keynotopia, Axure, Easel, or Twitter Bootstrap
- How to render complex interactions and embrace constraints
- Design considerations unique to mobile versus desktop prototypes
Afternoon
Prototyping interactions with your team
- The differences between concept/exploration and modification/interaction views
- Why prototyping can help you design a great onboarding experience
- How to capture and communicate specifications with your dev team
Testing your prototypes with users
- How to execute in-the-field research techniques that get pertinent feedback rapidly
- Techniques for creating quick documentation, live recordings, and transcripts
- Ways to lead testing at a desk, via screenshare, remotely, or with TestFlight
Design intuitive interactions faster
See how easy prototyping can be
Whether you use a prototyping tool online or build one in code, you’ll see how quickly and easily you can illustrate—and test—your ideas in real, interactive ways.
Bridge communication gaps
Consider your role and skill set within your immediate team and the larger organization. Work better with everyone by using a focused mobile strategy as your guide.
Build real mobile experiences
People respond positively to prototypes that look “real enough” to use. See how to sketch, prototype, and test simple interactions for the mobile web and native apps.
You’ll learn how to
- Develop a soup-to-nuts
prototyping solution - Balance end-user goals with
technical goals - Easily prioritize features and requirements
- Work in shorter cycles to design and
test faster - Conduct super-short interviews to flesh out design ideas
- Coordinate a beta audience to get
user feedback
4 Practical Takeaways
A cohesive mobile-design strategy
Don’t jump prematurely into design. Change the way your organization approaches mobile.
Faster feedback loops
Build designs early in your process so you can test sooner, iterate faster, and
design better.
Optimized mobile experiences
Context is everything. Design for multi-device performance with just a few lines
of code.
A mobile-testing toolkit
Use a combination of field-research techniques and technologies to get essential UX data.
This workshop includes a few exercises
Prepare to sketch and build simple interactions. With Kelly’s help, you’ll work independently on prototyping a basic project in stages and then conducting field research to elicit feedback on that prototype.
Read about Kelly’s talk on Tuesday, Mapping Emotion to Experience.
Kelly Goto, Mobile Prototype Champ
@go2girlKelly Goto is fascinated by how people adopt products and services in their daily behavior. And as a pioneer of the design ethnography field at her own consultancy, gotomedia LLC, she studies this for clients including Samsung, Nokia, Target, and Wells Fargo.
So perhaps it’s no surprise that prototyping is up her alley. After all, it gives designers the ability to build experiences faster, test them faster, and watch what happens faster—as you’ll soon learn for yourself.
Kelly is recognized globally for helping to design people-friendly interfaces for web and mobile products. She wrote Web Redesign 2.0: Workflow That Works, which many colleges and universities use in their digital curriculum. She also is an instructor and consultant in topics such as Lean processes, emotional UX, design thinking, and “getting unstuck.”
So if you want to learn how to prototype and test mobile experiences from one of the most dynamic and friendliest experts on Earth, then Kelly is just the person you’ve been waiting for.