Instead of your team traveling to a training course, you can take advantage of these Virtual Seminars on your schedule. Hear the latest insights on the most important design topics right from your office for only $129. Once you purchase the seminar, you can watch the presentation right on your PC screen.
Thursday, May 30, 2013 • Length: 90 minutes
1:30pm ET / 12:30pm CT / 11:30am MT / 10:30am PT(More time zones »)
Good content guides us, helps us focus, and encourages us to explore: it helps us make better choices and have more positive memories of an experience. But how do you help your users focus on what’s really important? Margot Bloomstein knows which companies use content to control and focus users' attention, and she'll tell you how those brands structure conversations to help their target audiences make decisions. With her as your guide, you'll start identifying the content hurdles that are preventing your users from feeling satisfied.
Thursday,June 20, 2013 • Length: 90 minutes
1:30pm ET / 12:30pm CT / 11:30am MT / 10:30am PT(More time zones »)
Get a bonus virtual seminar on crtique!
Design reviews can result in conflicting lists of stakeholder feedback and out-of-scope ideas about what the design should be. Bruised egos, longer timelines, and higher budgets are often par for the course.
Adam Connor builds design consensus naturally by running a Studio, which structures team brainstorming early in the process, then uses sketching, presentation, and critique activities to get everyone moving toward a shared vision. Before long, you’ll be running faster among a team of happy people -- and you’ll all be building better products, too.
with Margot Bloomstein
with Adam Connor
May 2013: Designing for Micro-moments with Stephen P. Anderson
Micro-moments are the smallest units of interaction in an online experience.Do you want to find your micro-moments and make frictionless experiences from them? Of course you do! And consider Stephen Anderson your Sherlock Holmes, because he’s the detective who identifies micro-moments and maps them to bigger customer journeys. He’ll tell you how to design interactions as conversations that you can anticipate and direct. Plus, you’ll learn how to integrate micro-moment design into your existing workflow.
April 2013: Typography in Responsive Web Design with Richard Rutter
When you’re dealing with different screen sizes and devices, you need to consider how web typography fit in. In this seminar, Richard Rutter explains why typography is like a visual hierarchy. He’ll show you what to watch out for with OpenType and how features on the edge of CSS can make (or break) user experiences. Whether you’re a designer or UX specialist, you’ll leave with tools and practical techniques that you can start applying today.
March, 2013, A Next Step Series Virtual Seminar created in cooperation with Rosenfeld Media:
Storyboarding: Communicating Your Ideas with Comics & Drawings with Kevin Cheng
Storyboards capture an experience in a visual way. They communicate complex ideas in succinct, understandable ways. Kevin Cheng uses comics to make storyboards more understandable. In this seminar, he talks about how organizations like Google, eBay, and the U.S. Postal Service have opted for comics (instead of lengthy reports or requirements docs) to tell the stories of their users and their products. You don’t need illustrator skills to do it, either. Kevin will show you how.
March 2013: Voice and Tone: Creating Content for Humans with Kate Kiefer Lee
The organizational content we’re creating for the web is too often formal, lacking emotion. It’s written for organizations, not people. Writing content for humans is challenging, and doing it while articulating your organization's personality is even more difficult. MailChimp is one company that’s successfully established a brand voice—and is still working to keep it. As a result, they’ve become known for their punchy, honest messaging that builds trust with users and makes them smile, too. Kate Kiefer Lee shares real-life examples of empathetic writing and talk about the importance of establishing content standards that make corporate writing fun.
February 2013: Building Trust with Your Users through Messaging & Copy with Steph Hay
Many products and services promise to be the easiest, smartest, and best things ever. The problem is, they're not—and this disconnect between marketing and reality is building a web of skeptics. Fortunately, anyone can build trust with users by setting realistic expectations and meeting them. And Stephanie Hay is going to help you get started by taking cues from online and offline interactions before writing candid content, crafting helpful user experiences, and maintaining users' confidence even when you "fail."
January 2013: A Content Strategy Roadmap with Kristina Halvorson
How to make a website: discover, define, design, develop, deploy. It’s a familiar framework for most of our project processes. Now along comes this content strategy thing. In this seminar, Kristina Halvorson walks us through a typical website project to demonstrate why, how, where, and when content strategy happens—and how you can do it in your organization, too.
With collaborative sketching techniques to orient and unify teams, it's no surprise that you are embracing sketches to explore design ideas earlier in a creative process. But what are your goals for sketching, and how do they translate to your organization or team? And what are some great techniques you can start using right now?
Nathan Curtis of EightShapes will lead you through the processes, people, and purposes behind different types of sketches. Whether you're trying to sell your ideas, crystallize disparate discussions, or engage remote teams in UX decision-making, you'll be glad you've got Nathan—and loads of new sketching exercises—on your side.
January 2013: Organizing Mobile Web Experiences with Luke Wroblewski
From the reasons why people pull out a mobile device to how we can lay out navigation options on small screens, Luke will detail mobile design thinking and solutions that will help you organize your Web sites and apps. You’ll see how to make your design remain future friendly as Luke shows you what’s coming next.
December, 2012: Accessibility as a Design Tool with Derek Featherstone
You know that accessibility is important, but somewhere along the way it got an undeserved reputation for being ugly, costly, and driven only by technical-compliance requirements. But proactively incorporating accessibility in his design process is what Derek Featherstone does everyday. And he's going to show you how beautiful, inexpensive, and user-experience-driven accessibility truly is when it's addressed early.
November, 2012: Solutions for A World of Countless Devices with PPK
Think of all the screens we look at today—from desktop monitors and TV's to mobile phones and tablets. But how does each affect users' expectations, what influences users’ device purchase in the first place, and why is responsive design the way forward? These are the questions Peter-Paul Koch (known as "PPK") will answer so you can craft responsive designs for our increasingly multi-device world.
November, 2012: Microcopy that Strengthens Your Design's Experience with Des Traynor
We’ve all been stumped during a common interaction like registration, checkout, or even a form submission. In this seminar Des Traynor is going to teach you how to craft clear microcopy that facilitates user interactions without friction.
October, 2012: Build a Winning UX Strategy from the Kano Model with Jared M. Spool
The Kano Model focuses on users’ basic expectations first; it predicts the investment a team needs to make to elicit delight from users. Our own Jared Spool will talk about how your competitors, existing design debt, and the evolution of ideas from innovation to market maturity all affect how you need to design today.
October, 2012: Prototyping a Responsive Design with Jason Cranford Teague
Expand your design skills beyond sketches, wireframes, and visual comps and explore the rich interactions possible in today's real-world web. In this seminar, Jason Cranford Teague will use a brand-name case study to demonstrate how HTML and CSS prototypes brought his enterprise production team to realistic solutions faster. You'll start producing designs for the medium in which they live—and your teams and clients will thank you for it.
September, 2012: Mobile-First Responsive Design with Jason Grigsby
Start practicing mobile-first responsive web design by reordering your CSS, assets, and images. And learn how from Jason Grigsby, co-author of Head First Mobile Web. He’ll show you how to handle retina-display images and which tools to use for mastering mobile first.
August, 2012: Mapping the User Experience with Chris Risdon
As services become more interconnected across channels and devices, it’s becoming increasingly important to find ways to gain insight about customers’ interactions with your service. Experience maps offer that framework.
August, 2012: SharePoint and the User Experience with Seth Earley
Seth Earley's seminar will focus on SharePoint's information architecture, flow, and usability quirks so you can navigate its functions with ease. Plus, he'll help you decide which content types are right for your work, and dispel the mysteries of SharePoint design.
July, 2012: Color: Designing for a Global User Experience with Molly Holzschlag
Designing with color often is a matter of personal preference. But your success in designing a usable, accessible, and internationalized website relies upon your understanding of the physiology, sociology, and color perceptions of your users.
Molly Holzschlag teaches you how gender, culture, and visual impairments affect color perception and understanding. You’ll leave this fascinating seminar with a new appreciation for the term, “the world-wide web,” whenever you make color choices.
June, 2012: Content Strategy for Mobile with Karen McGrane
Welcome to the mobile world, a magical place where people want to view your web content on a device that tucks neatly into their pocket or purse.
In Content Strategy for Mobile, Karen McGrane shows you adaptive, structured content, and the strategy you'll need to achieve it in the mobile world. She'll also describe how your CMS and workflow process can work for mobile publishing, too.
Donna Spencer prepares you to run card sorts with your team. You’ll learn to analyze the results and apply the outcomes effectively to build more usable websites for your audience. This is a must-see seminar for anyone who's responsible for organizing content for users.
June, 2012: Designing for Ratings and Reviews with Erin Malone
When it comes to social design, product people focus on garnering the coveted 5–star ratings and positive reviews. After all, these are credible drivers of reputation both online and in app stores today. In this seminar, Erin Malone shows you the benefits and drawbacks to various ratings systems, whether you want to increase sales on an e–commerce site or promote the visibility of your product. This seminar is going to help you choose, design, and implement effective rating and review systems.
May, 2012, A Next Step Series Virtual Seminar created in cooperation with Rosenfeld Media:
Give Your Users a Seat at the Table: The Characteristics of Effective Personas with Whitney Quesenbery
Whitney Quesenbery shows you the 7 characteristics of effective personas and describes how to use them for improving user experiences. You'll learn to bridge research with design, lead collaborative brainstorming activities with teams, and build products that users will love.
May, 2012: The Design Choices You Make for Information: How to Create Great Data Visualizations with Brian Suda
Designers creating data visualizations typically either prioritize data over graphics, or prioritize graphics over data. No matter your preference, Brian Suda’s got pragmatic tips and techniques to help your data truly sing. Drawing on his experiences in corporate environments, he'll describe specific methods you can use to select, structure, and design your information.
April, 2012: Discussing Design: The Art of Critique with Adam Connor
In this seminar you'll get a reality check on critiques from Adam Connor. He'll describe how to give, receive, and act upon feedback while confidently guiding your projects through beneficial feedback loops. With the right approach to critique and collaboration, your designs will be stronger than ever.
April, 2012, A Next Step Series Virtual Seminar created in cooperation with Rosenfeld Media:
Championing Contextual Research in Your Organization with Steve Portigal
To the delight of UX designers everywhere, organizations today increasingly conduct user-centered research methods like surveys, focus groups, and usability testing.
In this Next Step seminar, Steve Portigal will give you the talking points to make it happen in your organization. And once you find out how to quell cultural, budgetary, and process resistance to fieldwork, then you can create more analytical designs that make users jump for joy.
April, 2012: Bringing Order to Your Intranet with James Robertson
Over time, intranets can become beastly things. Yes, the very intranet that was supposed to provide a great one-stop-shop for all information has now become a confusing jumble of pages that lack findability, ownership, and currency. James Robertson will show you the two fundamental questions you’ll need to answer before untangling your unruly intranets. Plus, by seeing loads of successful intranets from around the world, you'll get solid implementation ideas to help your organization get back on-track, fast.
Mobile's untethered technology represents a powerful opportunity to invent new interactive experiences, breaking from nearly 50 years of desktop design conventions. But with so many possibilities for this touch interface, where do we begin? Enter Rachel Hinman, the renowned mobile UX researcher who'll show you the landscape of possibilities and how to capitalize on them. This new frontier is already being explored. The question is: Do you want in?
March, 2012: Writing Content for Usability with Steph Hay
Beyond formal content strategy lies a truth: designers and developers often have to write content that end-users see. And if you don’t consider yourself a wordsmith, then this effort can seem futile. Until now! Under Steph’s spirited lead, you’ll learn the 4 characteristics to compelling content for web and mobile experiences. She’ll arm you with practical techniques you can use to write more effective, engaging copy that makes people do something—like sign up, buy, or just come back for more.
March 2012: Start Full Screen: Organize, Communicate, & Annotate HTML Prototypes with Nathan Curtis
A special online seminar in partnership with EightShapes
Sure, you already know that data-driven decision-making can be a great thing. And a survey can be a great way of getting hold of a lot of data. But if you've ever had to complete a frustrating survey asking seemingly mindless questions, and we all have, then the idea of having to design one yourself might make you shudder. Caroline Jarrett will talk about how to rescue already-in-progress surveys and strengthen their performance, as well as how to approach new surveys from scratch. The next time you need your surveys to obtain useful user data, you'll have some practical ideas on how to get the best from them.
February, 2012: Designing Dashboards: The Do’s, Don’ts, and D’ohs! with Hagan Rivers
Dashboards are a great idea. The problem is, many are useless. In this seminar, Hagan Rivers will show you which elements to include, how to structure them, and what to slash out of your existing dashboard that needs some UX TLC. She’ll show you a bunch of dashboards. And she’ll give you tips for helping stakeholders understand the implementation benefits and drawbacks of seemingly simple components, from graphs to customizable panels. Designing a new UI? Evolving an existing one? You’ll walk away from this session knowing how to make your dashboard what it needs to be.
February, 2012: Telling the Right Story with Data Visualizations with Noah Iliinsky
Visualizations are an increasingly popular way designers use to convey complex, data-driven ideas. But with so much data to choose, how do you decide which story is the most appropriate one to tell? And how do you then tell it? Find out from Noah Iliinsky. He'll provide demo data to teach you how to effectively conceptualize, plan, and ultimately design powerful visualizations that tell the right story. But be advised: you'll never look at data the same way again.
If you've read all the blog posts and still find yourself stumped with how to design visualizations of complex data, then this seminar is right up your alley. Get a step-by-step guide to reviewing, choosing, and designing effective data visualizations.
UX design in Agile can be a frustrating experience when teams are more focused on delivery over the quality of the experience. But the thinking underlying major Agile methods such as XP or Scrum can be applied to UX design, too, and Anders is going to show you how.
January, 2012: Buttons Are a Hack: The New Rules of Designing for Touch with Josh Clark
If you’ve ever seen a child pick up and use an iPad, then you already have seen the intuitive power of touch in interface design. And in today’s mobile world, gestures allow us to create experiences for fingers and thumbs rather than mice and cursors. Learn the new rules of touch-screen design from Josh Clark in our first Virtual Seminar of 2012
December, 2011: Lean UX: Getting Out of the Deliverables Business with Jeff Gothelf
The efforts of UX designers historically have been defined by deliverables like wireframes, sitemaps, diagrams, and inventories. Today, UX designers are creating delightful and intuitive user experiences far beyond “The Spec.” And guiding this movement is the practice of Lean UX, a new way of working that merges Lean Product and Agile development theories.In this course, Jeff describes the positive impacts Lean UX has on existing processes, communications, and team interactions -- and all to the benefit of users, colleagues, and bosses everywhere.
November, 2011: Persuading Your Users through Visualization: The Quest for Emotional Engagement with Stephen P. Anderson
To be effective, our designs must engage our users on an emotional level. Stephen P. Anderson, shows us how to achieve that emotional engagement. You’ll discover the core properties of what it takes to connect with your users. With wonderful, yet common, examples, Stephen will break down the underlying concepts and reconstruct them. Applying core psychological and persuasive concepts, you'll bring out a rewarding experience for every user.After this seminar, you'll present your information in useful and engaging visualizations.
November, 2011: 8 Better Practices for Great Information Architecture: Closing the Findability Gap with Louis Rosenfeld
There are new opportunities for Information Architects to add significant value to projects. There exist new metrics for measuring engagement with your site visitors. These measures will guide you towards design decisions that let your users find what they're after. In this seminar, Lou Rosenfeld shows you how to close the findability gap for your site visitors through 8 better practices from information architecture.
October, 2011: Brainstorming Games for Team Creativity—Gamestorming with Dave Gray
Dave Gray will demonstrate games that engage people and excite them about your design process. You’ll learn how you can overcome team conflict and increase individual engagement by using team-oriented games. Plus, you’ll see how you can improve cross-disciplinary collaboration and communication with visual techniques.
October, 2011: JQuery for UX Designers with Richard Rutter
JQuery facilitates the vital steps of designing and testing complex interactions of today’s modern websites and web applications. Rich will incorporate complex interaction examples along with providing excellent sources of documentation and tutorials for your toolbox. The seminar will keep theory to the bare minimum and focus on getting you started with practical take-aways you can use straight away.
September, 2011: CSS3 Tips & Techniques for Designers with Stephanie (Sullivan) Rewis
With the evolution of CSS, there are lots of added features that can completely change not only the way you design for the web, but also the way that your designs are turned into code—making the designer/developer relationship smoother. Stephanie (Sullivan) Rewis shows you how to leverage some of the more advanced CSS3 features to streamline page production and maintenance, reduce bandwidth requirements, and deliver more flexible designs.
September, 2011: Story Mapping for UX Practitioners: Tying Agile & UX Together with Jeff Patton
You work in an Agile environment, or are about to, and struggle with knitting UX thinking more closely into the organization’s iterative process. An Agile environment forces UX professionals to think about the delivery of their product in small bite-sized pieces. That’s contrary to holistic thinking of the larger, human-sized pieces that best fit the experience you want to design. Story mapping is a way of organizing Agile user stories that communicate user experience.
August, 2011: Combining Curation with Your Content Strategy with Margot Bloomstein
Go to tackle your organization’s web content, and you'll find chaos. The content is coming from all directions, designed in isolation from and with no consideration of, all those other pieces. Where do you start? Curation puts order to it all, effectively. It's an ongoing approach you can use for all the new content your organization generates, and of course all that existing material too. Successful approaches to curation include a narrative to show where all the pieces fit. The best approaches tell your site visitors what they can and should do with your content. Best of all, the right solution is something you can proactively coordinate and use to determine what key pieces are missing.
July, 2011: UX Design when Time, Money, and Support is Limited with Cennydd Bowles
Most UX designers have to work hard to make an impact in organizations that aren’t yet recognizing design as a competitive advantage.You’ll be able to put UX principles into practice in any organization, and learn how to make the case for user experience design with results, not theory.
June, 2011: CSS3 for Everyone with Dan Rubin
Using practical examples and exercises, Dan will show you how today’s leading sites are using advanced CSS to move some of the visual heavy-lifting to the browsers. We’ll examine live sites, then take them apart to see how their designers are using CSS to implement visual design, and how they degrade in less-than-modern browsers. We’ll also build an example design to see just how easy (and practical) it is to incorporate advanced CSS in your designs, so you’ll leave with the confidence to put these capabilities to use right away.
June, 2011: Plays Well With Others:
Survival Skills for Design Teams with Dan Brown
A special online seminar in partnership with EightShapes
You're not going to want to miss what Dan Brown has to share in this new seminar! Team leaders will learn to assess talent and skills available to them for more efficient and effective projects. Designers will understand what they need to best fit on an effective team.
June, 2011: The Truth about Ajax and Accessibility with Derek Featherstone
For years you've heard rumors that Ajax and Accessibility don't mix. Not true! The problem isn’t Ajax—it could be how you’re using Ajax: if there’s not a solid markup foundation in place, then your users will have problems. Or maybe, you’re simply unaware of its capabilities. Accessibility expert Derek Featherstone will show you how to get around the issues of "incompatibility" by using some simple techniques. These techniques will ensure your design is useful to everyone, including people with disabilities.
May, 2011: Designing with Scenarios: Putting Personas to Work with Kim Goodwin
Scenarios are the engine we use to drive our designs. A scenario tells us WHY our users need our design, WHAT the users need the design to do, and HOW they need our design to do it. A great set of scenarios captures the essence of the design we’re creating.
April, 2011: Search as a Multi-channel Experience with Pete Bell
Multi-channel no longer just means online and brick and mortar. Even web-only stores need to consider mobile and call center. Each channel brings its own expectations to search. As an experience design discipline, multi-channel search is still in its infancy, and investment in it lags actual user behavior. That means there are still no best practices. However, there are early adopters whose experimentations might point the way towards the future.
Wireframes. PDFs. Paper. There you have just a few examples of prototypes. They help your team create, communicate, or test a design idea. Those and others like them surely have a plethora of success stories. They also have their limitations.
The team at EightShapes are thought leaders in design documentation. This story is their journey to where the documentation — in this case, prototypes — has evolved to reflect richer interactions and more dynamic user experiences. Nathan Curtis, a founder and principal at EightShapes, is leading the charge of his team to use integrate HTML prototypes into their process, and in the seminar will show you how and why.
April, 2011: User Research Analysis Techniques: You’ve Done All This Research… Now What? with Steve Portigal
The analysis of what you learn in a study is invaluable. Some of your team’s best design decisions come from these studies. But how do you ensure the plethora of comments, observations, and insight leads you to the right decisions? To the best decisions? Join us for this seminar, where Steve Portigal shows your team how to take the information you’re gathering and take productive steps to moving your design decisions forward.
March, 2011: Mobile Design: Designing Tapworthy Mobile Apps with Josh Clark
With mobile quickly emerging as a viable and practical source of web based content, designers need to know how to adapt and keep up. In this lively, insightful seminar, designer and Tapworthy author Josh Clark walks you through the surprising changes in technique and perspective that mobile design demands. From first concept to polished pixel, you’ll learn to "think mobile". And you’ll be shown how to craft interfaces in tune with the psychology, culture, and ergonomics within the context of an audience on the go.
February, 2011: Information Visualization: Letting Data Tell the Story with Noah Iliinsky
In this seminar, Noah Iliinsky discusses the types of visualizations in common use, why and when they are useful, what types to use in different situations, how to think about different types, and who's doing good work. Of course, he'll also show some bad examples and talk about why they fail. Through the examples Noah shows, you’ll learn how a visualization qualifies as beautiful: it must be aesthetically pleasing, but it must also be novel, informative, and efficient. And then he’ll talk a bit about how to do it.
Documentation is a cornerstone of the web design process. It helps move the design process forward, capturing decisions made or requirements learned. It allows the team to move onto the next set of decisions. Great documentation establishes a comfort level with team members, telling them, “We have the same idea about where this project is going.” Dan Brown will explain the evolving role of formal documentation in a design process that continually reinvents itself.
February, 2011:A Practical Approach to Better Project Kickoffs with Kevin M. Hoffman
Get ready for the most productive kickoff meetings you've ever had! Done right, your team members will leave your kickoff meetings inspired and full of ideas to explore. It’s true! Your kickoff meetings can be engaging, relevant, and productive. Kevin Hoffman, User Experience Director at Happy Cog, has been thinking quite a bit about this challenge. After having one too many expensive and unproductive kickoffs, Happy Cog reinvented its project definition process around full-day, interactive activities and collaborative design exercises.
January, 2011: The How and Why of Responsive Web Design with Ethan Marcotte
By combining flexible, grid-based layouts and media queries, responsive web design is a technique that can help you design beyond the desktop, for an ever-widening range of resolutions, devices, and browsers. Ethan Marcotte will show you these techniques to create more responsive designs. We’ll also look at ways to determine whether or not a responsive approach is the right one for your project, as well as strategies for creating a more responsive design workflow.
December, 2010: 5 Simple Principles to Improve Your Information Architecture with Dan Brown
A special online seminar in partnership with EightShapes
Information architecture deals with all levels of design. It deals with everything from abstract mental models and concrete navigation labels. This breadth yields a range of principles, from those dealing with how to think about content to those that suggest how how to embed navigation into page designs. In this 90-minute seminar, EightShapes principal Dan Brown will take a tour of 5 principles that will shape your design work.
December, 2010: Lean Methods for the UX Team of One with Leah Buley
UX teams of one have unique challenges. Fewer resources. Creative isolation. Organizational resistance. And of course, time. A team of one has 40 hours in a week to build a UX practice. A team of five has 200. Many of the stock methods that UX teams of one use are painstaking and time-intensive. But they don't have to be. In this seminar, Leah Buley takes the next steps from her popular UI Conference talk. She digs deeper into the common situations that UX teams of one face, and she shares an inventory of lean approaches that have big impact and take less time than the standard lineup of UX deliverables.
November, 2010: Visual Design for Web Applications with David Rivers
Web applications live in this strange world, half application, half web site. Something as simple as making a command look like a command, becomes difficult quickly. Do you make it a button? Should it be a link? In this seminar, David Rivers discusses a number of considerations for creating or updating your application’s visual design. He’ll show you how to make it successful and delightful.
November, 2010: Leveraging Seductive Interaction Design with Stephen Anderson
Seductive interactions take us to a new level in design. They leverage the latest advancements in social science, psychology, and behavioral economics. In this seminar, Stephen Anderson will guide you through specific examples of sites who’ve designed serendipity, arousal, rewards, and other seductive elements into their applications, especially during the post-sign up period, when it’s so easy to lose people. He’ll demonstrate how to engage your users through a process of playful discovery, which is vital whether you make consumer applications or design for the corporate environment.
October, 2010: Ajax: Tips, Tricks, & Avoiding the Pitfalls with Derek Featherstone
Incorporating Ajax into your design can dramatically impact a user’s experience on your site. You can improve flow, reduce errors, and improve satisfaction. You can also ruin your site’s experience just as easily, causing more harm than good. As with any powerful tool, Ajax needs to be wielded with care. This is the perfect seminar for those designers looking to optimize their Ajax implementations for the best experiences.
September, 2010: Writing Vibrant, Compelling Web Copy with Ginny Redish
Write the engaging, vibrant, compelling content your site visitors are looking for. This seminar will give you lots of ideas, 7 nitty-gritty guidelines, and more to help you create great online conversations with your site visitors. Think of content as conversation. Great copy is like having a great conversation. If you write as if you were on the phone, you'll put people in your writing. You'll write short sentences. You'll write with logical order. And you'll have satisfied site visitors.
September, 2010: Organization Schemes for Web Content with Donna Spencer
You have an abundance of content and need a system for your users to find what they’re after. Got a plan? What you need is an organization scheme. When approaching your information architecture, you’ll realize most sets of content can be organized in more than one way. You need to figure out which works best for your audience, your content, and your project’s goal. There are many approaches to choose from—alphabetic, geographic, format, organizational structure, task, audience, subject/topic—just to name a few. Donna will show you the most popular approaches, as well as offer tips on when and how to use each. She’ll even show you how combinations can work for your content.
August, 2010: Produce a More Persuasive Site: Where Design & Marketing Meet with Bryan & Jeffrey Eisenberg
You want your users to find exactly what they’re looking for, and for that content to be easily understood. Yet there’s conflict within the organization due to different goals and objectives, such as when Marketing is chasing paid search or other SEO objectives. But what if there was a quantitative measure that all groups can use? Here’s the secret. Google gives us a standard you can employ to get others in your organization all on the same page, doing things you want them to do, to help you improve your site: Google’s Quality Score.
August, 2010: Storytelling for UX with Whitney Quesenbery
We all use stories to communicate, explore, persuade, and inspire. In user experience, stories help us better understand our users, learn about their goals, explain our research, and demonstrate our design ideas. Basing stories on fact (data or knowledge embedded in your organization, or even new information) will help you communicate your own ideas effectively. Tell your story well: you'll get buy-in for the design and you'll have everyone on the same page. Whitney Quesenbery, user experience expert and master storyteller, will teach you how to craft and tell your own unique stories to improve your designs.
July, 2010: Remote Usability Testing with Nate Bolt
Usability testing is not new, but remote usability testing absolutely is. It's a unique and useful way to watch people use your design. The more time spent watching people use your design, the better your design will be. Remote testing also happens to be a little scary. We've asked Nate Bolt to clear away some of the misconceptions, the controversy, and the voodoo. When remote usability testing is right for your organization, you'll conduct that research with confidence.
June, 2010: Site Search Analytics with Lou Rosenfeld
Your site's search engine produces all sorts of useful information. Spending time with your site's query data—data that is semantically rich—will help you answer questions about your users' behavior and intent. You're likely to learn some unanticipated lessons about your site. The result? More usable content, improved search engine performance, as well as better navigation and metadata. Your users will achieve more on your site. You’ll sell more, engage more, and reduce frustration.
June, 2010: Content Strategy: Maximizing a Business Asset with Kristina Halvorson
Companies and agencies spend months and millions of dollars on how they'll deliver content online, yet allocate very few resources toward creating and governing the content itself. Our users deserve more than the last-minute content they often get stuck with. And you have the power to change that.
May, 2010: Visual Design Essentials for Non-Designers with Dan Rubin
We've all been thrown into situations where we have no idea how or where to begin. For anyone responsible for their site's design, or even those who want to make a difference but don't know how, the process can be daunting. Even the term "web design" implies knowledge and understanding of something visual, creative, even artistic ability.
Thankfully, the skills you need to discover and fix many of the most common design problems do not require that you have an art degree or to be a finalist on Project Runway. Dan Rubin will show you the simple steps you can master to create great visual designs. He'll teach you how to recognize common design mistakes and effective ways to make your site look good, whether you're a natural artist or not.
April, 2010: Answered! Your Top Questions on Web Form Design with Luke Wroblewski, Principal, LukeW Interface Designs
How long should your form be? Is it best to break a form into multiple steps? What are the considerations for a two-column design? How do you handle international addresses? These are just a few examples of what countless others have wrestled with in their form design. When it comes to form design, we turn to one of the foremost experts in this area, Luke Wroblewski. Luke will share his treasury of common form challenges and their solutions. He'll divulge 6 important aspects of web form design that everyone wants to know more about.
March, 2010: A Practitioner's Guide to Prototyping with Todd Zaki Warfel, Founder and Principal Designer, Messagefirst
Prototyping is an iterative process. You generate design concepts. You test them. You discover what works, what needs improving, and opportunities for new ideas. Then repeat. The earlier you learn about a design change, the easier it is to implement, and the less costly that change will be.
March, 2010: Tagging with Folksonomies in a Taxonomy World with Stephanie Lemieux of Earley & Associates
Implementing tagging won’t replace your site’s taxonomy. Instead, a well-integrated folksonomy can create a synergy that makes a site’s vast content more findable. Stephanie will walk you through several proven implementation strategies for public-facing web sites, behind-the-firewall enterprise systems, and intranets.
February, 2010: The Power of Ad Hoc Personas: Truly Practical Methods to Get Your Organization On the Same Page with Tamara Adlin
Tamara Adlin has developed a great technique to make that alignment happen, which she calls Ad Hoc Personas. Her method, borrowed from research-based personas, creates characters out of information the organization already has at their fingertips. They're inexpensive and easy to create, ensuring a customer focus from the very start of the project.
January, 2010: Deep Dive Interviewing Secrets: Making Sure You Don't Leave Key Information Behind with Steve Portigal
We know that preparation is important, but what's the best way to prepare for meeting someone who could be using your next design? How do you make sure you get into their head, learn what their life is all about, and get the information you need to build something truly innovative and delightful? You don't want to leave important information "on the table"—information that can give you a more complete understanding of how to move your vision forward. You might act on incomplete detail that creates risk when it forces you to guess what the users need. Worse, the partial insight you have may take your design team in the wrong direction.
January, 2010: Leveraging Search & Discovery Patterns for Great Online Experiences with Peter Morville & Mark Burrell
In this seminar, Peter shares new material and shows us the typical user behaviors that emerge when users face a search box or a page of results. Understanding these user behaviors help us craft better search interfaces. Peter will reach into his huge collection of search implementations to show us perfect matches for the typical user behaviors. We'll wrap the seminar up with Mark showing you how to adapt search patterns to your own site. You'll see how patterns get you quickly to high-quality solutions.
December, 2009: When Search Meets Web Usability with Shari Thurow
Your organization spends lots of energy and money to get people to come to your site. Does your site do what it needs to once they get there? In this UIE Virtual Seminar, world-renown SEO and web-usability expert, Shari Thurow, will show you how to tie together your team's search engine optimization projects with your site's usability efforts.
December, 2009: Effective Use of Icons & Images with Patrick Hofmann
How can you design and implement icons and images for maximum impact? How do you build them? When should they be used? What characteristics lead to an effective use of icons and images? How do you know you've done a good job? This UIE Virtual Seminar will address Patrick Hofmann's most recent usability research and visual design projects to answer these questions.
November, 2009: The Whys, Whats, and Hows of Prototyping with Fred Beecher
When you're putting together your own prototyping strategy, you need to make sure everyone on the team knows the basics: why it works, what your options are, and how to make it effective. In this UIE Virtual Seminar, we've recruited Fred Beecher to explore the world of prototyping and give you and your team the full tour.
October, 2009: Effectively Moderating Usability Tests with Beth Loring
Conducting a usability test can be stressful, but you know how important this effort is. Effectively moderating a usability test is a critical part of your user research. It can put the design team on the path to success or failure in the next steps of a product's design. Relax, you can do this. With a little guidance, and some practice, you can master this art of interacting with you users and get the results your organization needs.
September, 2009: Recruiting for Usability Testing: Getting the Right People in the Room for User Research and Usability Tests with Dana Chisnell
You can spend lots of money on recruiting, lose sleep over how many test participants will show up, and get more results than you know what to do with. Using examples from projects that differ in size and scope, Dana will show you the tricks to use to maximize your time and money on the right participants to get the right results.
September, 2009: Designing Humanity into Your Products with Bill DeRouchey
In this webinar, you'll see examples of how humanity exists in the design of products and services through humor, personality, and emotion. You'll explore how just a little extra design effort and thought beyond functional needs can enrich the experience, reveal the company behind the product, and forge enduring connections with customers.
August, 2009: Faceted Search: Designing Your Content, Navigation, and User Interface with Pete Bell and Daniel Tunkelang
People come to your site to get the information they need, by exploring, discovering, and making comparisons. You want them to successfully sift through all of your content, quickly and effectively. Faceted search delivers on that promise, in spades, but not without good planning and a great strategy.
July, 2009: Comps vs. Code: Case Studies on Collaboration Between Site Designers & Developers with Ethan Marcotte
We’re like ships passing in the night. It’s not me, it’s you. Can’t we still be friends? When the pressure is on, this is how the work relationship between designer and developer can feel. So, whether you’re a designer, a developer, or someone who manages either, consider this: You may want some couples’ therapy to help deliver effective, two-way communication on your projects.
July, 2009: Search, Scent, and the Happiness of Pursuit with Jared M. Spool
Nobody wakes up in the morning with a smile on their face, thinking "Oh Boy! Today I'm going to search a huge web site!" Instead, they arrive at your web site with the simple goal to find something on your site that's important to them. If they find it, whether they search or not, they'll be happy. When they don't, frustration follows. Teams often turn to a sophisticated built-in Search capability to help their users find what they seek. However, our research has shown that technological magic isn't going to make the users successful. Instead, it's a simple understanding of what the users are seeking and how they look at it.
June, 2009: Upgrading Your UX Team with Sarah Bloomer
Carrying the User Experience flag through your organization can be a daunting task. Whether you're a UX-Team-of-One or have a 20-person Experience Design team in place, our research shows that organizations are varied in their readiness to accept and act upon this idea of User Experience Design. To pull off successful design, regardless of where your organization is, you need to be sure your team has the right skills, is in the right place, and has champions in the organization to help spread the word about this shared vision.
May, 2009: Web Anatomy: Effective Interaction Design with Frameworks with Robert Hoekman, Jr.
When starting a new design project, whether it's a design-from-scratch or an upgrade beyond existing functionality, much of what we are about to do has been done before. How do you make sure you've got everything the user will expect? This is where Interaction Design Frameworks come into play. A framework is a collection of patterns that make up an entire subsystem of the design. By using these interaction design frameworks, you'll have a ready kit of necessary components so you'll create the best possible design.
May, 2009: New Ways to Think about Taxonomy: The Role of Taxonomies in Your Organization with Seth Earley and Stephanie Lemieux of Earley & Associates
Do your users like to search or browse? Everyone does both and a well-constructed taxonomy will greatly improve their success at finding their desired content and enhancing their discovery of the knowledge hidden deep in your site.
April, 2009: Why Designers Fail and What to Do About It with Scott Berkun
How often do you celebrate failures? Yes, you heard that right. Most shun failure, but in the right environment, you can get past the fears and inhibitions, and put the amazing power of studying failures to work for you.
March, 2009: Designing Better Navigation for Web Applications with Hagan Rivers
In this presentation, Hagan Rivers will lead you through the design of global navigation for an imaginary application called Biblio Tech - a tool for librarians. She will show how to go from wireframes to a hub diagram, to the key elements of the navigation system. Then, you will see the same application with Tabs, Menus, and Tree navigation.
March, 2009: An Agile UX Primer with Jeff Patton
Jeff Patton will discuss the essentials of Agile Development, the distinct culture and value system that Agile brings, and the common Agile process you're likely to see. You'll hear about the myths of Agile and common pitfalls organizations tend to encounter. Armed with the foundations, you'll explore some emerging UX practices and how to thrive within an agile process.
February, 2009: Writing Web Content that Works with Ginny Redish
People visit your web site for the content, not for the joy of navigating or searching. The key
to great web content is to think about content as conversation.
January, 2009: The Road to Informed Decisions with Jared M. Spool
In this presentation, Jared M. Spool will share state-of-the-art techniques to get from observation data to informed decisions.
December, 2008: Designing for Sign-up with Joshua Porter
Designing for sign-up should be simple, yet it's often the most challenging area of your design. Do it wrong and you'll turn customers away. Do it right and you can build long-lasting relationships with users. Joshua Porter will show you how.
November, 2008: Essentials of Effective Visual Design with Patrick Hofmann
In this entertaining 90-minute presentation, Patrick Hofmann will help you make your products easier to use by applying surprising, memorable design techniques. Patrick, an expert in visual instruction and wordless communication, has worked with usability professionals like you to improve the design of digital, online, and hard copy information.
October, 2008: The Quick, the Cheap, and the Insightful: Conducting Usability Tests in the Wild with Dana Chisnell
In this seminar, Dana will break down the process of collecting user research data, exploring the must-haves, the nice-to-haves, and the certainly-can-do-withouts. You'll learn how you can answer your essential design questions using methods that would make MacGyver proud.
September, 2008: Testing Your Critiquing Skills: Site Navigation with Jared M. Spool
Opinions are cheap but insights are priceless. When looking over someone else's design, how do you ensure you're delivering valuable insights that bring new perspectives to the table?
August, 2008: Galleries: The Hardest Working Pages on Your Site with Jared M. Spool
In this seminar, we take a detailed look at your site's most critical page: the gallery. Galleries are the most used navigational element on any web site and many sites have hundreds of them. And yet, they are often the most difficult pages to design well.
July, 2008: The Scent of a Web Page: The Five Types of Navigation Pages with Jared M. Spool
In this entertaining and informative seminar, UIE’s Founder, Jared M. Spool, will show how designers control whether users find their site’s content or not. As users traverse through a web site, UIE’s latest research shows they encounter five different types of navigation pages. The designers of today’s most successful sites, such as Lands’ End, the Bureau of Labor and Statistics, CNN, and the BBC, understand these different types of web pages and make design choices based on each page’s specific purpose.
June, 2008: The Scent of Information: Getting Users to Their Content with Jared M. Spool
Does your site effectively pull users to their content? In this seminar, we're bringing User Interface Engineering's most popular conference presentation right to you. Founding Partner, Jared Spool, will present UIE's groundbreaking research on Information Scent.
May, 2008: Strike Up the Brand: How Smart Design Can Strengthen Your Brand with Jared M. Spool
Jared M. Spool will discuss UIE's recent usability research into how people perceive brands on the internet and how teams can ensure their designs strengthen each user's relationship with the brand.
February, 2008: Mental Models: Getting Into Your Customer's Head with Indi Young
Indi will introduce you to the concept of Mental Models, a method for modeling the attention flow of your users. Mental Models give design teams a solid method for matching functionality and features to the user's motivations, thought processes, emotions, and philosophies.
November, 2007: Building Robust Personas in 30 Days or Less with Jared M. Spool
Based on UIE's research into state-of-the-art development practices of today's most successful teams, you can learn the secrets to building robust personas in 30 days or less. In this presentation, usability and design expert, Jared M. Spool, will walk through an easy-to-accomplish 30 day plan for developing your own persona-based scenarios.
September, 2007: Don't Panic: Design and Usability Under Pressure with Larry Constantine
One of the most common reasons designs fail users is because the design team didn't have the time or resources to focus on user research. To help designers and usability professionals deliver usable sites and applications despite the obstacles, we turned to Larry Constantine, author of the landmark book, Software for Use, to share his proven techniques on how to conduct design and usability efforts quickly and efficiently, even when there is barely time to do anything at all.
August, 2007: Web 2.0: The Power Behind the Hype with Jared M. Spool
In the past year or so, Web 2.0 has been garnering a lot of attention. Web 2.0 isn't a thing, but a collection of approaches, which are all converging on the development world at a rapid pace. These approaches, including APIs, RSS, Folksonomies, and Social Networking, suddenly give application developers a new and effective way to approach hard problems.
June, 2007: The Analysis Toolbox: Making Sense of Usability Test and Field Study Data with Jared M. Spool
Field studies and usability tests produce a vast amount of quality data. However, making sense of what you've learned is often a huge challenge that many teams find difficult to overcome. In this 90-minute presentation, UIE's Jared M. Spool shares some tricks and techniques for organizing your field study or usability test and getting the most out of the immense data you'll collect.
May, 2007: The User is Always Right: Making Personas Work for Your Website with Steve Mulder
Steve Mulder, author of The User Is Always Right: A Practical Guide to Creating and Using Personas for the Web, put together a comprehensive 90-minute online seminar covering the basics of personas.
April, 2007: Social Design: Designing for the Social Lives of Users with Joshua Porter
Amid the rise of social networking sites like MySpace and Facebook, a new discipline of social design is emerging. UIE's Joshua Porter put together a seminar for folks who recognize the incredible value of social features, but aren't sure where to start. He describes 9 principles that will give you a solid foundation for adding social features to improve your user's experiences.
March, 2007: Field Studies: The Ultimate Tool in Your Usability Toolbox with Kate Gomoll
Field Research is the best way to truly understand your users' goals, attitudes, and workplaces. Kate Gomoll explains how to turn the incredibly rich data culled from field studies into powerful, intuitive, and easy-to-use products.
February, 2007: Demystifying Usability Tests: Learning the Basics with Christine Perfetti
UIE's Christine Perfetti has put together a fabulous Virtual Seminar designed explicitly to share the basics of usability testing.
January, 2007: Paper Prototyping: Streamlining the User-Centered Design Process with Carolyn Snyder
Paper prototyping is one of the easiest, cheapest and fastest approaches you can use to design, test, and refine user interfaces. In this presentation, Carolyn will share some of her most important findings about paper prototyping, its techniques, and its effectiveness.