UIE Virtual Seminar Presentation
The Road to Informed Decisions
Jared M. Spool, User Interface Engineering
Length: 90 Minutes
Price: $
149.00 (includes handout)
Every design consists of thousands of decisions. Smart, well-informed decisions lead to a great design, while poor, uninformed decisions result in something users despise. Making the right decisions is critical to the design's success.
Solid user research methods, such as usability testing and field studies, help us learn about our users and their needs. However, collecting the data is just the first step. To succeed, we must assemble the seemingly random stuff we learned into a coherent and confident set of recommendations for the team to act on -- often with a tight schedule and a limited budget.
In this presentation, Jared M. Spool shares state-of-the-art techniques to get from observation data to informed decisions. He shows you the best practices for teams to organize chaotic data, develop consensus, bring objectivity out of subjective observations, and produce clear design recommendations. You'll learn how to maximize your research investment with a concrete set of analysis techniques.
In this presentation, you'll learn how to:
- Avoid critical mistakes by ensuring you're making proper inferences
- Tailor specialized research techniques, such as Five-Second Tests and Inherent-Value Tests
- Build out your analysis toolbox, with easy-to-execute techniques, such as conducting a pair-wise comparison or building a weighted decision matrix
- Bring your entire team to consensus on the most important design issues in under an hour
- Compare multiple design alternatives using solid user research quickly and cost effectively
The techniques you'll learn in this seminar are perfect whether you're new to user research or you want to add to your analysis toolbox.
Jared's recorded a sneak preview of what you'll learn. Press the green play button below.
Instructor Biography
Jared M. Spool founded User Interface Engineering in 1988, and has built the company into a leading research, training, and consulting firm specializing in usability and experience design. He has been working in the field of usability and design since 1978, before the term "usability" was ever associated with computers.
Jared spends his time working with the research teams at the company, helps clients understand how to solve their design problems, explains to reporters and industry analysts what the current state of design is all about, and is a top-rated speaker at more than 20 conferences every year. He is also the conference chair and keynote speaker at the annual User Interface Conference, is on the faculty of the Tufts University Gordon Institute, and manages to squeeze in a fair amount of writing time.
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