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Writing Vibrant, Compelling Web Copy

Ginny Redish

Ginny Redish

President, Redish & Associates, Inc

Purchase Recording $149

You'll Get Lifetime Access
to this seminar
for your entire
organization!

Web copy that works is engaging and compelling.
Use conversation to write vibrant, compelling copy.

Write the engaging, vibrant, compelling content your site visitors are looking for. This seminar will give you lots of ideas, 7 nitty-gritty guidelines, and more to help you create great online conversations with your site visitors.

Think of content as conversation. Great copy is like having a great conversation. If you write as if you were on the phone, you'll put people in your writing. You'll write short sentences. You'll write with logical order. And you'll have satisfied site visitors.

You’ll Learn How To

  • Checkmark Effectively focus on your customers, not on your organization
  • Checkmark Engage site visitors with a call to action and always with action verbs
  • Checkmark Create vibrant copy in just fragments or in complete, grammatically correct sentences
  • Checkmark Connect your plan for copy writing to this crazy new idea people are thinking about—content strategy
  • Checkmark See where the conversation plays a key role in social media

With conversations, you guide your users to serve themselves. Most sites contain all the important messages sales and marketing want you to squeeze in, but a truly great site also supports the business by supporting customers throughout their visit to your site.

Web copy expert Ginny Redish, is back with an exclusive presentation created just for UIE. It tackles more critical topics from her acclaimed book, Letting Go of the Words.

Why Ginny Redish?

We’re excited about this seminar for many reasons.

Ginny is one of UIE’s most popular speakers at both our live and online events. Some of the content she’ll share comes out of the highly rated full-day workshop she did last fall at UI14.

We’re quick to tell our followers about great books and resources we’re using. Ginny’s book, Letting Go of the Words, easily makes our Top 3 all time list of must-have books for your resource library. At UIE, we each have a copy on our desk. No lie.

She presents often and all over the world. It didn’t surprise us when the IEEE Professional Communication Society conference in The Netherlands asked her to keynote their conference this past July. But here’s the cool part about this seminar. She is creating this content specially for you, the UIE audience.

Ginny shares some ideas from her book in an article she wrote for us. You can access all three parts of Breaking Up Large Documents for the Web.

Purchase Recording $149

You'll Get Lifetime Access
to this seminar
for your entire
organization!

The UIE Virtual Seminars I’ve viewed have been great. Accessible format, informal delivery and excellent content. I’ve always liked UIE’s approach to and delivery of user experience research.

Glenn S.

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