UIE Virtual Seminar Presentation (How does this work?)

Mapping the User Experience

Chris Risdon

Lead Experience Designer, Adaptive Path

Length: 90 minutes

I Want the RECORDING $149

You get Lifetime Access to this seminar for your entire organization!

You’ll Learn

Learning the what, when, and how of experience maps
Creating effective experience maps
Mapping journeys using 4 principles
Using experience maps as a catalyst

Chris explains what you’ll learn in this 2 minute preview:

Mapping the Experience from UIEpreviews

As services become more interconnected across channels and devices—and more importantly across time and space—it’s becoming increasingly critical to find ways to gain insight about customers’ interactions with your service.

Experience maps offer a framework for mapping human experiences across multiple situations and interactions. These maps ensure that every occasion where your organization touches or connects with a person’s life is appropriate, relevant, meaningful, and endearing.

Experience maps are intended to be catalysts, not conclusions. We’ll focus on the power and peril of the touchpoint—where customers connect with your product or service, and map the customer journey across touchpoints and channels.

Learning the what, when, and how of experience maps

Tell deeper, richer stories about your users' journeys
Map users' interactions by orchestrating specific touch points

Creating effective experience maps

Learn which 5 components make for successful maps
Construct powerful artifacts customized for your projects

Mapping journeys using 4 principles

Integrate qualitative and quantitate data about your users
Unite your organization around a shared understanding

Using experience maps as a catalyst

Identify touch points that have the DNA of the larger journey
Design end users' touch points to be emotionally relevant

Why Chris Risdon?

When we saw Chris present this topic at the 2012 IA Summit in New Orleans, we knew we had to have it for the UIE Virtual Seminar program.

Chris is a lead experience designer at Adaptive Path. He started a journeyman career in information architecture and product strategy in 1997. Over the past 14 years has applied a combination of IA, graphic, and interaction design to successful products and services for both large enterprises and start-ups.

Chris holds an MFA in design from the Savannah College of Art & Design and spends any extra time as an educator, teaching Adaptive Path's UX Intensive workshops and as an adjunct professor at Austin Community College, teaching interface design.