UIE Virtual Seminar Presentation
Search, Scent, and the Happiness of Pursuit
Jared M. Spool
Length: 90 Minutes
Price: $ 149.00 (includes handout)
Nobody wakes up in the morning with a smile on their face, thinking "Oh Boy! Today I'm going to search a huge web site!" Instead, they arrive at your web site with the simple goal to find something on your site that's important to them. If they find it, whether they search or not, they'll be happy. When they don't, frustration follows.
Teams often turn to a sophisticated built-in Search capability to help their users find what they seek. However, our research has shown that technological magic isn't going to make the users successful. Instead, it's a simple understanding of what the users are seeking and how they look at it.
In this presentation, our own Jared Spool will share some of Search's best-kept secrets. You'll see:
- How to form a search implementation strategy around your customer's mission (and why that's the fastest way to success)
- A hidden resource on your server that shows you exactly how to make search more effective
- Why focusing on "searchers" is a design strategy that gets teams into trouble
- How to put together your own Search benchmark test, that will give you regular feedback on how well you're doing
Soon you can watch a great sneak preview Jared put together for you:
As often happens, when we insert real research into our thinking, we smash some important myths to smithereens. You'll find out that there is no such thing as users who will only Search. You'll see how the home page isn't where people are searching from (and why that changes your entire Search strategy). And you'll see how Search is more related to the links on your site than you ever imagined.
Be prepared to see how Search fits into your site in an entirely new way. Not only will you come away with solid insights from the most up-to-date research, you'll be chomping at the bit to start making improvements right away. And you'll be on your way to the world of User Happiness.
For solid insight you can put to use right away, register today!
Why Jared Spool?
Jared M. Spool founded User Interface Engineering in 1988, and has built the company into a leading research, training, and consulting firm specializing in usability and experience design. He has been working in the field of usability and design since 1978, before the term "usability" was ever associated with computers.
Jared spends his time working with the research teams at the company, helps clients understand how to solve their design problems, explains to reporters and industry analysts what the current state of design is all about, and is a top-rated speaker at more than 20 conferences every year. He is also the conference chair and keynote speaker at the annual User Interface Conference, is on the faculty of the Tufts University Gordon Institute, and manages to squeeze in a fair amount of writing time.
