UIE Virtual Seminar Presentation (How does this work?)

Effective Use of Icons & Images

Patrick Hofmann

designPH & Google Australia

Length: 105 Minutes.
(Sorry, folks. Patrick's content was so good—we went a little long!)

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Icons and images are used more frequently than ever before to aid people in quickly finding and gathering information. Using icons and images forces you to organize and verbalize your information in a more structured, compact, and visual way. Icons and images are evolving and becoming the dominant way of conveying information.

How can you design and implement icons and images for maximum impact? How do you build them? When should they be used? What characteristics lead to an effective use of icons and images? How do you know you've done a good job?

This UIE Virtual Seminar will address Patrick Hofmann's most recent usability research and visual design projects to answer these questions.

Patrick will explain how many of us make false assumptions about the symbols we use. Some of them blatantly turn off specific age groups, and not those age groups you might expect. Did you know that the X and check mark symbols that communicate right and wrong (or correct and incorrect) are used in the opposite fashion in many parts of the world? If you're wondering how to elevate your visual design, join us, as Patrick shares his findings and ideas for effective use of icons and images.

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Why Patrick Hofmann?

We're huge fans of Patrick and you'll quickly see why. If you have heard Patrick present, or if you joined us for last Fall's extremely popular webinar on The Essentials of Visual Design, you know he has a passion for removing words from interfaces and replacing them with pictures.

For over 13 years, Patrick Hofmann has worked as a technical illustrator, visual interaction designer and usability consultant. He specializes in visualizing information - to make products easier to use, and to satisfy global audiences. As well as building interactive prototypes, and coordinating and conducting usability tests, Patrick helps organizations practice appropriate user-centered design and evaluation methodologies, and has helped a variety of worldwide clients across a spectrum of industries. An expert in visual instruction and wordless communication, he currently works for Google in Australia.

Purchase Recording $149

Get Lifetime Access
for your entire
organization!

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