UIE Virtual Seminar Presentation (How does this work?)

Build a Winning UX Strategy
from the Kano Model

Jared M. Spool

Founding Principal, User Interface Engineering

Length: 90 minutes

You’ll Learn to

• Focus on your users’ expectations
• Spot the Kano Model
  at work
• Apply the Kano Model to your UX strategy
• Generate excitement with small investments

Focus on your users’ expectations

You'll learn that experiences outweigh features.

• Define what's meant by "expectations" in your organization
• Identify your users' basic expectations—even if you didn’t set them

Spot the Kano Model at work

You'll see examples that demonstrate how investment affects results.

• Get the basics of the Kano Model and how it predicts the
  optimal investment
• See how trends like Excitement Generators and Market Maturity influence experience

Apply the Kano Model to your UX strategy

You'll stop measuring satisfaction as a variable of success.

• Identify the kind of investment in your design that returns the best user satisfaction
• Determine which new features engage your users and which ones waste your efforts

Generate excitement with small investments

You’ll meet users’ basic expectations to better achieve delightful satisfaction.

• Approach delight by using pleasure, flow, and meaning
• Use techniques to identify basic expectations and spot
  potential delighters

There are patterns in your users’ compliments and complaints. Now you can predict them with help from Jared and the Kano Model.

Why Jared Spool?

Jared Spool took UX to a new level in 1988 when he launched UIE. And by, "to a new level," we mean "validated UX as a vital component of our work, then spent the next 25 years conducting research and writing tirelessly to keep validating it."

Fortunately, for users everywhere, his continued efforts are still paying off.

Jared often can be found onstage, where he captivates crowds with stunning data that reveal how UX can affect a company’s bottom line. He's helped thousands of companies worldwide to increase their profits, identify interaction failures, and integrate UX research and design into their product development cycles.

Reaching designers is a priority, too—aside from these virtual seminars, Jared and the UIE team organize annual conferences chock full of hands-on, practical workshops led by the best industry minds around.

One last thing: Jared is a masterful storyteller with a seemingly endless supply of energy and practical advice, too. He rarely takes the spotlight for our virtual seminars, so this will sell out fast—snag your spot now.

I Want the RECORDING $149

You get Lifetime Access to this seminar for your entire organization!

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