UIE Virtual Seminar Presentation (How does this work?)

The User is Always Right:
Making Personas Work for Your Website

Steve Mulder

MulderMedia, Isobar

Length: 90 minutes

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Are you unsure whether your web site gives your users what they need? Are you designing for too many different users, each with conflicting goals? Is your team struggling to agree on a common design because everyone has a different opinion about what’s right?

The best solution to deal with these types of critical issues is a Persona. That’s why we’re so excited that Steve Mulder, author of the groundbreaking book, The User Is Always Right: A Practical Guide to Creating and Using Personas for the Web, has put together a comprehensive 90-minute Virtual Seminar covering the basics of personas.

Personas give design teams the capability to understand users' goals, behaviors, and attitudes. A Persona is a description of an archetypal user synthesized from a series of interviews with real people. Each Persona provides goals that drive product design and strategy, from the original conception and feature list, all the way to the visual design. When incorporating Personas into the design process, teams can focus on each Persona's goals to develop a product that satisfies the needs of many users.

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Why Steve Mulder?

Steve Mulder is VP, Experience Strategy at Isobar (formerly Molecular, an interactive agency headquartered in Boston), where he transforms customer insights and business and brand strategies into engaging online experiences that drive results. He also heads up the Emerging Interactions practice and helps organizations innovate on customer relationships using social media, social networking, rich interfaces, and other emerging digital trends. He is the author of The User Is Always Right: A Practical Guide to Creating and Using Personas for the Web and a regular speaker at web conferences. He has 15 years of experience in digital strategy, customer research, information architecture, interaction design, and usability. He has brought his expertise to a wide range of companies, including Nokia, Philips, Adidas, Finish Line, TD Canada Trust, TripAdvisor, HumanaOne, Talbots, PC Connection, 3M, and Estee Lauder.

Purchase Recording $149

Get Lifetime Access
for your entire
organization!

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