Archived UIE Virtual Seminar Presentation
The User is Always Right: Making Personas Work for Your Website
Steve Mulder, Molecular
Length: 90 Minutes
Price: $129.00 (includes handout)
Would you like to have lifetime access to the most groundbreaking thinking in the world of Experience Design? Instead of traveling to a training course, you and your colleagues can hear the latest insights on the most important design topics right from your office.
Watching a UIE Virtual Seminar couldn't be simpler. You'll view the presentation in your web browser and listen to it with your computer speakers. (We've tested the seminar using Firefox and Internet Explorer on both Macs and PCs with great success.) All you'll need is a web browser equipped with the Macromedia Flash Player (version 6 or newer) and a connection to the Internet.
Are you unsure whether your web site gives your users what they need? Are you designing for too many different users, each with conflicting goals? Is your team struggling to agree on a common design because everyone has a different opinion about what’s right?
The best solution to deal with these types of critical issues is a Persona. That’s why we’re so excited that Steve Mulder, author of the groundbreaking book, The User Is Always Right: A Practical Guide to Creating and Using Personas for the Web, has put together a comprehensive 90-minute Virtual Seminar covering the basics of personas.
Personas give design teams the capability to understand users' goals, behaviors, and attitudes. A Persona is a description of an archetypal user synthesized from a series of interviews with real people. Each Persona provides goals that drive product design and strategy, from the original conception and feature list, all the way to the visual design. When incorporating Personas into the design process, teams can focus on each Persona's goals to develop a product that satisfies the needs of many users.
In this Virtual Seminar, you’ll learn:
- How to identify the users most critical to your business by exploring each step in the persona creation process.
- How to use your personas to direct overall business strategy, prioritize features, and make detailed decisions about information architecture, content, and design.
- How to apply qualitative techniques for creating personas, including practical advice on how best to conduct user interviews.
- How to create robust personas with new quantitative research methods such as surveys and log file analysis.
- What methods are available to help segment your audience into unique personas.
Instructor Biography
Steve Mulder is Principal Consultant in the User Experience group at Molecular, an Internet consulting firm in Boston, and author of the book, The User Is Always Right: A Practical Guide to Creating and Using Personas for the Web. Steve is also a regular speaker at Web Design World, the IA Summit, and Digital Design World. With over ten years of experience in user research, information architecture, interaction design, and usability, Steve practices what he preaches by delivering successful user experiences that drive business results.
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