UIE Virtual Seminar Presentation
When Search Meets Web Usability
Shari Thurow
Length: 90 Minutes
Price: $ 149.00 (includes handout)
Your organization spends lots of energy and money to get people to come to your site. Does your site do what it needs to once they get there? In this UIE Virtual Seminar, world-renowned SEO and web-usability expert, Shari Thurow, will show you how to tie together your team's search engine optimization projects with your site's usability efforts.
Shari's put together a fabulous quick preview of her December 16 presentation. You can watch it now or you can skip down and read all about it.
When Search Meets Web Usability
Your users' experience is a fluid event that frequently starts someplace like Google and, if you're lucky, ends with them accomplishing their objective at your site. The goal is to make that event seamless and as natural as possible. Unfortunately, few sites achieve that.
This webinar will help you bridge the gap between the web search engine and your site. You'll learn techniques and tricks that will increase conversions, satisfaction, and your users' success.
In this fun 90-minute session, Shari will show you how to ensure your site’s search listings and corresponding landing pages satisfy the goals of your users. She'll describe the different mental models that searchers have and what your design needs to do to match them. You'll learn solid techniques to increase the qualified search engine traffic coming to your site and make sure the site is following through to turn leads into success.
The web is filled with a ton of misinformation about what works and what doesn't work in the world of search engine optimization. Shari has spent years researching what really works and what is just unfounded myth when it comes to getting users to your site. She will introduce you to the 4 essential building blocks of successful search engine optimization – building blocks that are applicable to all search engines, including your own site's search engine.
You'll see how Shari's philosophy of People First, Search Second can drive your design strategy for optimal business results. Shari believes that you shouldn't be optimizing for search engines -- you should be optimizing for the people who use the search engines. This basic change in mindset brings usability to the forefront in any search engine optimization program, just where it belongs.
In this 90-minute webinar, you will learn:
- How providing and maintaining a consistent scent of information helps your site rank well
- What makes users click on a search listing
- How to determine the effectiveness of your site’s information architecture with simple usability tests
Throughout the presentation, Shari will debunk many of the common myths and misconceptions about search engine optimization, including myths about the relationship between search meta tags, Flash, and social media. And, like all of our UIE Virtual Seminars, you'll get to ask Shari about your specific challenges during our extended Q&A periods.
Remember: SEO is not about optimizing for search engines, it's about optimizing for people who use search engines.
Why Shari Thurow?
It's not an accident we turned to Shari Thurow when we wanted to talk about how to optimize a site's usability to produce great search results. She's the leading expert on what it takes to make a web site be search-engine friendly, enhancing the user's experience. Since 1995, she's been helping clients all over the world get top rankings AND improve their business objectives. As Founder and SEO Director at Omni Marketing Interactive she's worked with organizations like AOL, ABC News, Expedia, HSBC, Microsoft, Yahoo, WebMD, and the National Cancer Institute—not an easy group to impress, but she's done it.
It doesn't hurt that we fell in love with her new book, When Search Meets Web Usability, which she co-wrote with Nick Musica. Her previous book, Search Engine Visibility, is also a favorite on our bookshelf. (And not only ours, since it's been translated into French, Japanese, Korean, Polish, and Russian—people all over the world have made this their go-to book for down-to-earth SEO techniques.)
