UIE Virtual Seminar Presentation (How does this work?)

Storytelling for UX

Whitney Quesenbery

Thursday, August 5  •  Length: 90 minutes

1:30pm ET / 12:30pm CT / 11:30am MT / 10:30am PT  

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You have a great design idea that will positively tackle many of your project's goals. Now you need to convince your boss it's the right approach, help your team understand why it's the right decision, and show your customer how this design will pay dividends. No small task. Fortunately, you can accomplish all of that and more with storytelling.

We all use stories to communicate, explore, persuade, and inspire. In user experience, stories help us better understand our users, learn about their goals, explain our research, and demonstrate our design ideas. Basing stories on fact (data or knowledge embedded in your organization, or even new information) will help you communicate your own ideas effectively. Tell your story well: you'll get buy-in for the design and you'll have everyone on the same page.

Whitney Quesenbery, user experience expert and master storyteller, will teach you how to craft and tell your own unique stories to improve your designs.

Storytelling is likely already a piece of your user experience process, but practice makes perfect, and knowing how to do it better will make you much more effective. It's not hard to make your stories clear, simple, and compelling. You spend time watching people use your design, you collect data, and you spin what you've learned into a persona or a wish list of changes to your design. Then what? How do you pull all the pieces together? With stories.

An effective story will help everyone move towards a unified goal, in the same direction, and ultimately, arrive at your end-goal together. Everyone, from project stakeholders to those on your team, will better understand the what's, how's, and why's of your idea. With this understanding, others are better equipped to spread your ideas.

Whitney shows you how to refine and take full advantage of your own stories. Everyone likes a good story, don't they?

Why Whitney Quesenbery?

We talk about storytelling all the time, and why conveying your ideas in such a manner will create clarity for your users. Effective storytelling will increase clarity for your users and is a key component of your UX process. Finding the right person to tackle this topic was tricky. We needed someone who lives and breathes the craft to teach us.

Well, we got our hands on Whitney's book, Storytelling for User Experience. Then we had the opportunity to see her present at UPA Boston's conference earlier this year. We knew we had our speaker.

Like many of you, Whitney is a user researcher, user experience practitioner, and usability expert. Her storytelling concepts stems from her background in theater lighting design. You'll hear lots of examples from her research projects, which include organizations like The Open University and the National Cancer Institute.

We've followed Whitney for some time. We're excited she'll share her storytelling techniques with us. Read some of her insights online at www.WQusability.com and on Twitter.

Purchase RECORDING $149

Add Lifetime Access
for your entire
organization!

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