A Next Step Series Virtual Seminar Presentation (How does this work?)

Designing Effective Surveys

Caroline Jarrett

Length: 90 minutes

You’ll Learn To:

• Entice site visitors to participate in surveys
• Get users to answer questions
• Help your users answer questions accurately
• Deliver survey feedback to stakeholders

Entice site visitors to participate in surveys

You'll establish trust and help the user feel special.

• Offer a meaningful, immediate reward to pique users' interest
• Focus on the questions that deliver the insights you need

Get users to engage with your questions

You'll stop stressing about the number of points in your rating scale.

• Refine questions so they're crystal clear
• Write interesting questions that users really want to answer

Help your users answer questions accurately

You'll learn to write questions that users can actually answer for your organization.

• Allow for answers that are different to the ones you expect
• Deal with the challenge of your users not being as interested in your design decisions as you are

Deliver survey feedback to stakeholders

Effective surveys start from knowing what decision you'll make based on the results

• Communicate findings in ways that encourage decision-making
• Know that Most Crucial Question to ask

If you've ever heard, "Let's do a survey," then register now so you can learn to obtain insights through a pragmatic method that facilitates clearer decision-making.

Why Caroline Jarrett?

When Caroline Jarrett consulted with the UK tax authorities on how to deal with large volumes of tax forms, she encountered a massive challenge of getting accurate user feedback.

And if you can imagine the savvy required to survey users about tax forms, then you can probably understand why Caroline is leading this seminar. She's exactly the kind of incredibly detailed and experienced expert you want as a teacher.

So, in short, we couldn't be more thrilled to have her.

Caroline is co-author of "Forms that work: Designing web forms for usability." She's been writing and presenting on survey design since 2002, and you can pick up her next book on survey design which Rosenfeld Media is publishing later this year. In the meantime, follow her on Twitter @cjforms.

The Next Step Series

Rosenfeld Media and UIE are teaming up to create a new series of monthly virtual seminars!

The Next Step Series will feature Rosenfeld Media authors covering critical user experience topics just like they do in their Rosenfeld Media books. And by teaming up with UIE, you'll experience the great format and quality production values you've come to expect from our 90 minute-long live seminars.

I Want the RECORDING $149

You get Lifetime Access to this seminar for your entire organization!

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