UIE Virtual Seminar Presentation
The Whys, Whats, and Hows of Prototyping
Fred Beecher
Length: 90 Minutes
Price: $ 149.00 (includes handout)
The worst thing a team can do is wait until they've launched their design to discover whether they've built the right thing. Even when they had discussions throughout the design process, too many teams are disappointed by their results. It's just not what they hoped for.
For the best teams, creating prototypes are not a luxury they sometimes squeeze into their design process. The top teams rigorously employ a solid prototyping strategy that delivers a steady stream of important insights from the project's inception through its launch.
When you're putting together your own prototyping strategy, you need to make sure everyone on the team knows the basics: why it works, what your options are, and how to make it effective. In this UIE Virtual Seminar, we've recruited Fred Beecher to explore the world of prototyping and give you and your team the full tour.
Here's a quick preview of Fred's November 12 session, or you can skip down and read all about it.
The Whys, Whats, and Hows of Prototyping
With today's technology, we're free to design richer, more intricate interactions. Yet, with that freedom, comes the complexity of getting it right.
Prototyping lets us try out our ideas, where everyone on the team can see them, to ensure the highest quality outcome. A well-integrated prototyping strategy gets us to a better design faster, with the entire team on the same page. It helps inspiring our creative juices, by letting us play "what if?", while simultaneously managing the risks that come with trying out new ideas.
Understanding how to integrate prototyping into your design process starts with understanding what your options are. Turns out, you can think about prototyping tools in three ways: where you use them in the design process, their fidelity, and how they dovetail with your organization.
We've asked Fred Beecher to guide you through this world of opportunities. He'll share his expertise of prototyping techniques, showing you the many different tools you can choose from, and how to take advantage of each one. This is a perfect way to introduce yourself and your team members to how prototypes can make your work easier while helping you realize your dream design.
Fred will show you:
- How you can choose the right method for where you are in your design and what will work best in your organization
- The range of prototyping tools available, from low-fidelity paper-based techniques, to high-fidelity software like Axure and iRise, to interactive programming techniques, like jQuery
- Four example prototypes, all different, yet all sharing the common attributes found in every prototype (and why these attributes are important to your success)
- How to leverage the best prototyping technique, whether you're exploring ideas, validating your design decisions, or trying to communicate with your team
Fred will walk you through a variety of prototyping tools, including some you can start using right away without spending a penny. Even if you're already prototyping, you'll learn new effective techniques that you can use right away.
Why Fred Beecher?
Fred is one of the smartest guys we know, especially when it comes to prototyping. (And we know a lot of guys.) At this year's IA Summit in Memphis, he rocked the conference with a presentation on this topic and we knew, then and there, that we had to bring him to you.
He's works for Evantage Consulting as a Senior User Experience Consultant, where he helps Evantage's clients with their design and research strategy and rapid prototyping techniques. His expertise in training and applying Axure's prototyping products has earned him the nickname of "Mr. Axure", but don't let that throw you -- he knows his way around every other prototyping technique just as well.
This is an essential seminar for you and your team -- whether you're just considering prototyping or you're looking to get the fullest from your current strategy. Register today (and don't forget to invite your entire team)!
This is a tour you'll want to be at the front of the bus for. Register your organization today.
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