UIE Virtual Seminar Presentation (How does this work?)

Writing Content for Usability

Steph Hay

Co-Founder, FastCustomer

Length: 90 minutes

What You’ll Learn

• Avoid patterns that lead to super boring content
• Recognize the 4 characteristics of compelling content
• Write powerful content from scratch
• Edit and prioritize messages in existing content

Avoid patterns that lead to super boring content

You’ll break the cycle of content creation as an after-thought.

• Understand why content historically has been part of IA
  and visual design
• Consider audience, medium, and network throughout your
  planning process

Recognize the 4 characteristics of compelling content

You’ll reference these guidelines when vetting your own content, too.

• Stop filling real estate with words that don’t help the user
  make decisions
• See how focused, compelling, and consistent content
  influences conversions

Write powerful content from scratch

You’ll become a master of the Message Hierarchy.

• Don’t panic at the sight of a blank page or earmarked “Lorem Ipsum”
• Craft compelling messages in an hour or less

Edit and prioritize messages in existing content

You’ll learn to refine your content so that people will love to read it.

• Choose the words that resonate with your audience
• Gauge the business, marketing, and UX goals of your words

If you’ve ever felt frustrated when someone asked, “Can’t you just put in some content as a placeholder?” then this seminar is for you.

Why Steph Hay?

For those who lust for lengthy marketing content, Steph Hay’s matter-of-fact approach to writing may seem too simplistic. After all, she admits to weeping quietly whenever she’s asked, ”Can you make us sound better?”

But her focus on helping people make decisions is exactly why Steph’s become the go-to copywriter for user-driven companies (including ours). Rarely do we find a self-proclaimed “word nerd” who also is an IA and UX designer -- so get ready for a seminar that packs a punch.

When not creating powerful experiences using the written word, Steph’s saving the world from waiting on hold through the start-up she co-founded, FastCustomer, where she leads product development. She’s on Twitter @steph_hay.

I Want the RECORDING! $149

You get Lifetime Access to this seminar for your entire organization!

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