UIE Virtual Seminar Presentation

Initial Scent: The Latest Thinking on Home Page Design

Jared M. Spool

Jared M. Spool, User Interface Engineering

Length: 90 Minutes

Presented on: July 27, 2006

Price: $129.00 (includes handout)

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Would you like to have lifetime access to the most groundbreaking thinking in the world of Experience Design? Instead of traveling to a training course, you and your colleagues can hear the latest insights on the most important design topics right from your office.

Watching a UIE Virtual Seminar couldn't be simpler. You'll view the presentation in your web browser and listen to it with your computer speakers. (We've tested the seminar using Firefox and Internet Explorer on both Macs and PCs with great success.) All you'll need is a web browser equipped with the Macromedia Flash Player (version 6 or newer) and a connection to the Internet.

Seminar Description

The Home Page plays a critical role in the user's experience on your site. It's the first page users interact with and its design determines whether users succeed or fail to complete their objective.

For many organizations, the Home Page is also the most politically sensitive page. Every group wants their piece of the real estate and feels their business priorities need the boldest and brightest design elements. How do you ensure you produce a design that meets users needs while achieving the objectives of the organization? What home page design will work best for your organization?

The key to a successful home page is how it communicates the "scent" to direct the user to the content they seek. In this entertaining and enlightening seminar, Jared will share UIE's most recent thinking on the best approaches for designing the optimal home page. Starting from the foundations of the Scent of Information, he'll talk about:

Jared will show examples from the New York Times, Staples.com, BLS.gov, Dove.com, Analog Devices, and many others.

Instructor Biography

Jared M. Spool founded User Interface Engineering in 1988. He has guided the research agenda and built User Interface Engineering into the largest research organization of its kind in the world. He's been working in the field of usability and design since 1978, before the term "usability" was ever associated with computers.

Jared spends his time working with the research teams at the company, helps clients understand how to solve their design problems, explains to reporters and industry analysts what the current state of design is all about, and is a top-rated speaker at more than 20 conferences every year. He is also the conference chair and keynote speaker at the annual User Interface Conference, is on the faculty of the Tufts University Gordon Institute, and manages to squeeze in a fair amount of writing time.

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