UIE Virtual Seminar Presentation

What Makes a Design Seem Intuitive?

Jared M. Spool

Jared M. Spool, User Interface Engineering

Length: 90 Minutes

Price: $129.00 (includes handout)

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Would you like to have lifetime access to the most groundbreaking thinking in the world of Experience Design? Instead of traveling to a training course, you and your colleagues can hear the latest insights on the most important design topics right from your office.

Watching a UIE Virtual Seminar couldn't be simpler. You'll view the presentation in your web browser and listen to it with your computer speakers. (We've tested the seminar using Firefox and Internet Explorer on both Macs and PCs with great success.) All you'll need is a web browser equipped with the Macromedia Flash Player (version 6 or newer) and a connection to the Internet.

Seminar Description

Everyone wants an intuitive interface: the users, the designers, and the content publishers. But building them is hard. User Interface Engineering's recent research has given insight into why it's hard and how to get past major obstacles.

To build an "intuitive" interface, a designer has to do two things: (1) Take complete advantage of what the user already knows, so that what they see is completely familiar to them and (2) make the act of learning anything new completely imperceptible to the user. It turns out that, if the interface requires the user to realize they are learning something, the "intuitive" label disappears instantly.

In this seminar, Jared will show:

Instructor Biography

Jared M. Spool founded User Interface Engineering in 1988. He has guided the research agenda and built User Interface Engineering into the largest research organization of its kind in the world. He's been working in the field of usability and design since 1978, before the term "usability" was ever associated with computers.

Jared spends his time working with the research teams at the company, helps clients understand how to solve their design problems, explains to reporters and industry analysts what the current state of design is all about, and is a top-rated speaker at more than 20 conferences every year. He is also the conference chair and keynote speaker at the annual User Interface Conference, is on the faculty of the Tufts University Gordon Institute, and manages to squeeze in a fair amount of writing time.

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