UIE Web App Masters Tour

Day 1 Agenda: March 21

1. 7:45 am Registration and Continental Breakfast
2. 8:45 am Jared Spool: Mobile & UX: Inside the Eye of the Perfect Storm The value and visibility of design is emerging within organizations everywhere. Jared will explore the four major forces driving today’s best web-based applications and how they are making our work more interesting, more challenging, and more rewarding. Read more about Jared’s session.
3. 10:00 am Break
4. 10:20 am Stephen Anderson: The Quest for Emotional Engagement Stephen will show how to change people’s behaviors and improve their lives by tapping into their emotions. By understanding what our users want and taking advantage of the power of positive persuasion, we can morph our designs into a rewarding experience for everyone involved. Read more about Stephen’s session.
5. 11:35 am Lunch and Peer to Peer Roundtables
6. 12:45 pm Josh Clark: Mobile Apps: Native or Web-Based? Do we implement a native app or build a web-based interface for our mobile experiences? Tapworthy’s Josh Clark will guide us through the advantages and disadvantages of each choice, plus some new ideas. Read more about Josh’s session.
7. 2:00 pm Break
8. 2:20 pm Noah Iliinsky: The Steps To Beautiful Visualizations Make it easy to spot patterns and pick important details out of the mountains of information hidden deep inside your organization’s servers. Noah, co-editor of Beautiful Visualizations, will guide you into the world of insights and action as you build powerful data visualization tools. Read more about Noah’s session.
9. 3:35 pm Break
10. 3:50 pm Aviva Rosenstein: Salesforce.com: Designing the Experience of The Clouds Get an inside look into Salesforce.com’s design process. You’ll see how they take advantage of cutting-edge UX techniques, such as personas and postcard patterns. Aviva’s insights will get your gears turning with new ideas and help you bring out the best from your own organization. Read more about Aviva’s session.
11. 5:15 pm Happy Hour with Your Peers, the Masters, and Aquent Eat, drink and be merry. Right after the last session, Aquent will host a networking reception at the hotel. The Aquent folks will make sure you’re well nourished. It’s a great time to unwind and discuss the day’s highlights.

Day 2 Agenda: March 22

1. 7:45 am Registration and Continental Breakfast
2. 8:45 am Kevin Hoffman: Meeting Design for the Design Process We put amazing design thinking into the experience of our web apps, but we don’t always design the meetings during which those apps are conceived and evolved. From the kickoff moving forward, Kevin will cover meeting frameworks and best practices for better meetings in your design process.
3. 10:00 am Break
4. 10:20 am Julie Zhuo: Facebook: Data-Informed vs. Data-Driven Design Decisions Julie Zhuo’s work at Facebook touches more than half a billion people. She’ll show us the different ways her team makes important decisions, from usability testing to site analytics. We’ll get an inside look at some of the surprises and delights that her design team has uncovered. Read more about Julie’s session.
5. 11:35 am Lunch and Peer to Peer Roundtables
6. 12:45 pm Luke Wroblewski: Designing Mobile Web Experiences Learn how to think about and design for Web organization, actions, inputs, and layout on a small screens. Luke will share the latest design best practices to create a great mobile experience for your applications. Read more about Luke’s session.
7. 2:00 pm Break
8. 2:20 pm Mike Lee: AARP: Designing a Strategy for Organizational Transformations How does an established, traditional organization change with the times using new technologies, while keeping the traditional that have made it great? AARP’s Mike Lee will share how to incorporate a design strategy through major organizational changes. Read more about Mike’s session.
9. 3:35 pm Break
10. 3:50 pm Jared Spool: The Essential Principles behind Great Design Principles Take a deep-dive look at the power behind well-crafted, research based design principles. Jared will show you how to tune a set of design principles specifically for your design, based on what works and what doesn’t for your users. Read more about Jared’s session.

Questions or comments? Please send e-mail to events@uie.com or call us at or call us at 800-588-9855.