Jared Spool Jared Spool gave two presentations.

Day 1: Mobile & UX: Inside the Eye Of the Perfect Storm

The world of web application design is expanding at a rapid rate. We’re now expected to design great experiences across a huge variety of platforms, from small screens to large displays. The flood of iPad applications and successful online businesses are showing our executives that design matters.

Why is all this happening now? Where is it all going? UIE’s own Jared Spool will show you how four driving forces—market maturity, the emergence of experience, Kano’s model, and Sturgeon’s Law—are increasing the visibility and value of design in organizations everywhere. He’ll show you what the next generation of design teams will look like and how you’ll get there. A perfect starting point to launch two days of great insights into design.

Day 2: The Essential Principles Behind Great Design Principles

A great set of design principles brings a team together. The principles give the team a way to pull the great design ideas out of the ordinary. They reflect the latent needs of the users, guiding the team towards designs with rich solutions. Great design principles become the beacon illuminating everything right about what the team produces.

To wrap up this tour stop, Jared Spool will leave you with UIE’s latest research on creating great design principles for your team. He’ll show you how a research-based approach gives solid, relevant principles that your team can apply to each design idea. You’ll explore when principles are most useful in your design process and how they’ll enhance your team’s understanding of what good design can be. You’ll be itching to create your own principles as soon as you return to your office.

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