Julie Zhuo Julie Zhuo
Facebook: Data-Informed vs. Data-Driven Design Decisions

When you have billions of clicks in your analytics log files, how do you pick out the right ones for making decisions? When do you trust your own well-honed sense of good design and when do you look to what your users are telling you? Nobody has more experience answering these questions than Facebook’s Product Design Manager, Julie Zhuo.

Julie will share how the Facebook design team uses data to learn where their users’ pain points are, sanity check upcoming changes, and make sure their intuitions are correct. She’ll walk you through the team’s incredible toolkit, which includes A/B testing, usability studies, market research, and early-stage exploratory research techniques. Which approach consistently produces their biggest successes? Julie’s answer is sure to surprise and inspire you.

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