Mike Lee Mike Lee
AARP: Designing a Strategy for Organizational Transformations

It’s a classic tale: the decades-old traditional organization finds itself in a new world, with rapidly changing technologies. How does it take advantage of everything that’s new, while keeping hold of the traditions that have made it great? That’s the challenge that Mike Lee, AARP’s Senior Digital Strategy Advisor, has on his plate.

Mike will share the design challenges AARP now faces, as its traditional publishing and broadcasting businesses shift into an online world that is completely new to this 53-year-old organization. You’ll hear about the design team’s adventures, as they explore the power of mobile and tablet technologies. You’ll see how AARP’s older audience amplifies the need for good, universally accessible design. Explore what it takes to create a design strategy through major organizational transformations.

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