Stephen Anderson Stephen Anderson
The Quest for Emotional Engagement

Technology has proven it can help us be a better person. It’s encouraging us to exercise more or eat right, monitoring our medications to ensure we’re getting the best results, or helping us develop better techniques to manage our productivity. It’s exciting to see the ways design positively influences our lives. However, all this doesn’t happen by itself. Our designs have to engage our users on an emotional level.

Designer extraordinaire, Stephen P. Anderson, will show us what it takes to get that emotional engagement. Using (not surprisingly) engaging workshop techniques, Stephen will show you how to discover the core properties of what it takes to connect with your users. You’ll break down the underlying concepts and reconstruct them, applying core psychological and persuasive concepts to bring out a rewarding experience for every user.

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