San Diego March 23-24, 2010 The Tour is also coming to Minneapolis, Philadelphia, and Seattle.
Join us for two days chock full of the latest thinking about building awesome web-based applications from our team of world-renowned experts. An event loaded with inspirational ideas and actionable insights for just $1095.
Luke Wroblewski Provides an Insightful Take on Styling Less Intimidating Forms. Hear the podcast in the Resource Library »
And you’ll find more articles and podcasts in the resource library from other Masters like
Hagan Rivers and Stephen Anderson.
| 9:00 am |
Jared Spool |
Where Worlds CollideWe'll open with a bang: the collision of three separate worlds: business goals, user needs, and technical capabilities. This is where web apps come from and UIE's research shows the best teams build skills and processes around all three. |
|---|---|---|
| 10:30 am |
Stephen Anderson |
Serious Play: Designing Seductive Business AppsSeductive interactions take us to a new level in design, leveraging the latest advancements in social science, psychology, and behavioral economics. You’ll see how to create rich and engaging experiences for your users, driving them to take full advantage of your application. |
| 11:45 am | Lunch | We’ll be serving a fabulous buffet. Sit at one of the topic tables for a lively discussion with your peers. Don’t worry, we’ll also have tables with no topics available for you. |
| 12:45 pm |
Hagan Rivers |
Escaping Navigation HellKeeping navigation clear and easy is one tough design challenge, especially as your app grows and changes. Learn Hagan's proven approach by treating the navigation separately. See how her hub-and-spoke diagramming technique lets you quickly hone in on problems areas. |
| 2:15 pm |
Christian Crumlish |
Designing The Social InDesigning social components into your web apps creates a world of challenges. Explore the principles that underpin successful social interactions. Use Christian's Pattern Library to integrate connecting, sharing, and collaborating seamlessly to create compelling social experiences. |
| 3:45 pm |
Julie Zhuo |
Design Lessons from 350 MillionJulie has helped grow Facebook from 8 million college students to today's worldwide audience. Hear about mistakes her design team has made and the lessons they've learned. Get first-hand insights into one of the world's most sophisticated web apps. |
| 5:00 pm | End of day | That’s a wrap for today. We’ll see you at breakfast tomorrow starting at 8:00 am. |
| 9:00 am |
Bill Scott |
Designing for Interesting MomentsDeconstructing your interactions (such as inline editing or drag-and-drop) into their interesting moments is a powerful tool for ensuring you meet your users' expectations. Watch Bill as he slows down time and dissects your users' interactive experience. |
|---|---|---|
| 10:30 am |
Ken Kellogg |
The Care and Feeding of a Corporate Cash CowOverhauling a web application responsible for a significant revenue stream, while still meeting the needs of the users, is no easy task. Revamping Marriott’s reservation system affects many business lines and a customer base of millions. Ken shares with you the successes and struggles during this massive redesign. |
| 11:45 am | Lunch | Once again we’ll have a fantastic buffet for you. Didn’t get to try out a roundtable on the first day? We’ll have topics again on this day too. |
| 12:45 pm |
Luke Wroblewski |
Input: Moving Beyond Static Web FormsMove beyond static web forms by leveraging the best of today's technologies and capabilities. You'll love Luke's comprehensive research into new, compelling experiences for users, escaping the submit-and-refresh model. Learn how simple in-line validation will improve your design. |
| 2:15 pm |
Doug Bowman |
A Simple Ladder of EngagementTwitter is undergoing a huge research project: What would it take to get users to keep returning to the service? Doug will share the insights and findings from their innovative research. |
| 3:45 pm |
Jared Spool |
Turning Back to the FutureResearch shows that successful teams all know where their design is going. Creating and disseminating an experience vision is an important tool in the user experience toolkit. Learn how regular feedback and persona development help to make teams more effective. |
| 5:00 pm | End of day | This concludes the Web App Masters Tour. Now go forth and implement all you’ve learned! |
Read the fine print for pricing policies and details
“One of the most valuable conferences I’ve attended in terms of content and experience.” — William K.
Tell a colleague about the Masters Tour!