San Diego Masters and Agenda | Topic Descriptions | Library | Venue | Register for $1095

San Diego March 23-24, 2010 The Tour is also coming to Minneapolis, Philadelphia, and Seattle.

Join us for two days chock full of the latest thinking about building awesome web-based applications from our team of world-renowned experts. An event loaded with inspirational ideas and actionable insights for just $1095.



Luke Wroblewski Provides an Insightful Take on Styling Less Intimidating Forms. Hear the podcast in the Resource Library » And you’ll find more articles and podcasts in the resource library from other Masters like
Hagan Rivers and Stephen Anderson.

Agenda for Tuesday, March 23 Skip to Wednesday

9:00 am Jared Spool

Jared Spool

Where Worlds Collide

We'll open with a bang: the collision of three separate worlds: business goals, user needs, and technical capabilities. This is where web apps come from and UIE's research shows the best teams build skills and processes around all three.

Read more about Jared’s talk…

10:30 am Stephen Anderson

Stephen Anderson

Serious Play: Designing Seductive Business Apps

Seductive interactions take us to a new level in design, leveraging the latest advancements in social science, psychology, and behavioral economics. You’ll see how to create rich and engaging experiences for your users, driving them to take full advantage of your application.

Read more about Stephen’s talk…

11:45 am Lunch We’ll be serving a fabulous buffet. Sit at one of the topic tables for a lively discussion with your peers. Don’t worry, we’ll also have tables with no topics available for you.
12:45 pm Hagan Rivers

Hagan Rivers

Escaping Navigation Hell

Keeping navigation clear and easy is one tough design challenge, especially as your app grows and changes. Learn Hagan's proven approach by treating the navigation separately. See how her hub-and-spoke diagramming technique lets you quickly hone in on problems areas.

Read more about Hagan’s talk…

2:15 pm Christian Crumlish

Christian Crumlish

Designing The Social In

Designing social components into your web apps creates a world of challenges. Explore the principles that underpin successful social interactions. Use Christian's Pattern Library to integrate connecting, sharing, and collaborating seamlessly to create compelling social experiences.

Read more about Christian’s talk…

3:45 pm Julie Zhuo

Julie Zhuo

Design Lessons from 350 Million

Julie has helped grow Facebook from 8 million college students to today's worldwide audience. Hear about mistakes her design team has made and the lessons they've learned. Get first-hand insights into one of the world's most sophisticated web apps.

Read more about Julie’s talk…

5:00 pm End of day That’s a wrap for today. We’ll see you at breakfast tomorrow starting at 8:00 am.

Agenda for Wednesday, March 24 Back to Tuesday

9:00 am Bill Scott

Bill Scott

Designing for Interesting Moments

Deconstructing your interactions (such as inline editing or drag-and-drop) into their interesting moments is a powerful tool for ensuring you meet your users' expectations. Watch Bill as he slows down time and dissects your users' interactive experience.

Read more about Bill’s talk…

10:30 am Ken Kellogg

Ken Kellogg

The Care and Feeding of a Corporate Cash Cow

Overhauling a web application responsible for a significant revenue stream, while still meeting the needs of the users, is no easy task. Revamping Marriott’s reservation system affects many business lines and a customer base of millions. Ken shares with you the successes and struggles during this massive redesign.

Read more about Ken’s talk…

11:45 am Lunch Once again we’ll have a fantastic buffet for you. Didn’t get to try out a roundtable on the first day? We’ll have topics again on this day too.
12:45 pm Luke Wroblewski

Luke Wroblewski

Input: Moving Beyond Static Web Forms

Move beyond static web forms by leveraging the best of today's technologies and capabilities. You'll love Luke's comprehensive research into new, compelling experiences for users, escaping the submit-and-refresh model. Learn how simple in-line validation will improve your design.

Read more about Luke’s talk…

2:15 pm Doug Bowman

Doug Bowman

A Simple Ladder of Engagement

Twitter is undergoing a huge research project: What would it take to get users to keep returning to the service? Doug will share the insights and findings from their innovative research.

Read more about Doug’s talk…

3:45 pm Jared Spool

Jared Spool

Turning Back to the Future

Research shows that successful teams all know where their design is going. Creating and disseminating an experience vision is an important tool in the user experience toolkit. Learn how regular feedback and persona development help to make teams more effective.

Read more about Jared’s talk…

5:00 pm End of day This concludes the Web App Masters Tour. Now go forth and implement all you’ve learned!

From Past UIE Conferences…

“One of the most valuable conferences I’ve attended in terms of content and experience.” — William K.

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Register now at $1095.

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