UIE Web App Masters Tour: Now hear this: 15 Hours of Audio Recordings from 11 Masters Listen to them OnDemand

This year's Summit was a huge success. If you didn't get a chance to attend, you can still experience the Summit with our conference proceedings CD. This CD contains 14 audio recordings from the Featured Presentations, Keynotes and New Perspective Talks and 10 presentation books with hundreds of pages. Read more about the CD on the CD Proceedings Page.

We're already planning for the 2010 Summit and will announce the dates and location in the fall of 2009.

Full-day Workshops

Keeping up with the lastest thinking is hard. Things change so quickly. The past year has brought huge advances in web application design.

Our full-day workshops are where you can get the complete story. These seminars go into depth, exploring all the subtleties and nuances that can't emerge in your standard 45-60 minute conference presentation. You'll have the chance to explore the specific challenges you face, while learn all about how others are dealing with today's issues.

The quality of the speakers is excellent, the location is great, and the topics are spot on. Well known experienced speakers that I truly looked forward to hearing.—Kimberly L.

The hardest part will be choosing only two. They're all top caliber. We've done an excellent job of assembling the best of the best, if we say so ourselves. You might just have to bring someone else from your team along, just to cover all the great topics. (Hey! That's not such a bad idea. Tell your teammate about the Summit with a quick note.)

Go ahead! Starting thinking about which two of these great topics you'll choose:

Sunday, April 19, 2009: Full-day Workshops

8:30 AM—5:30 PM

Web 2.0 Strategy and Design


Riccardo La Rosa, Isobar and Steve Mulder, Molecular

How do your online interactions with users change in the world of Web 2.0? When and how do you design social media tools and rich interfaces that satisfy user needs and create engaging online experiences?

Web 2.0, for all the marketing hype, represents a significant shift in how people use the Web and how organizations leverage their online experience. That's why we've asked Steve Mulder and Riccardo La Rosa to give you a hands-on tour through the fundamental philosophies behind Web 2.0, revealing what Web 2.0 really is, what’s happening across the Web, what's working, and what opportunities might be right for you.

In this popular seminar, you'll take a deep dive into the elements of social media, openness, rich interfaces, and emerging digital interactions. When is the right time to create rich interfaces using Ajax or Flash, and what are the unique design and usability challenges for creating these engaging UIs?

In this full-day interactive seminar, the hands-on exercises and small group sessions will bring these issues and opportunities to life for your organization. You'll discover which Web 2.0 elements are right for you, how to design them, and what obstacles you might encounter. Steve and Riccardo will also share a ton of examples and behind-the-scenes stories of successful and failed projects. You'll want to choose this seminar if you are looking for an in-depth guided tour of what Web 2.0 can do for your applications.

Communicating Design: Essential Deliverables for Highly Effective Design Teams

Dan Brown

Dan Brown, EightShapes

In an ideal world, we’d just squint and concentrate real hard, thereby instantly transmitting our design ideas to everyone on the team. Unfortunately, it doesn’t work that way.

In the real world, teams need concrete methods to understand where the design is going. As the design progresses, the flows, modules, and interfaces all need definition and exploration. The best teams use design deliverables as living documents to work through their thinking, gaining insight and productive collaboration.

In 2006, Dan Brown wrote the seminal book, Communicating Design: Developing Web Site Documentation for Design and Planning. Since then, he’s been touring the world, helping teams see huge productivity gains by optimizing their internal documentation. That’s why we’ve asked him to put together a full-day seminar sharing the most powerful deliverables for designing web applications.

Dan will show you the power of Concept Models, which shows your team the relationships between the different concepts embodied in your application’s design. The Concept Model’s flexibility helps communicate different aspects of the design to team member and stakelholders--and many others in the organization - ensuring that everyone is on the same page.

You’ll also see how other modeling tools, such as intricate flow charts, can help you detail the thinking behind your application’s business rules and system interfaces. These tools help avoid critical design problems, while speeding development and increasing the insights necessary for innovation.

You’ll leave this seminar armed with a ton of great tools and ideas on how to make your design process really sing.

Web App Anatomy: Effective Interaction Design with Frameworks


Robert Hoekman, Miskeeto

One of the hardest parts of any web application design project is the starting point. Making the jump from a high-level understanding of the application’s goals to the fine-grain detail necessary for the application’s design can be a brutal experience. After all, how do you know if you've captured all the essential elements or if you're leaving something crucial out?

That’s why we’ve asked Robert Hoekman, author of the bestselling books, Designing the Obvious and Designing the Moment, to talk about his nifty process for helping teams get started faster, whether they’re building a new application from scratch or enhancing an existing design. In his process, he’s put together a set of frameworks and principles aimed to jumpstart and focus the team’s design efforts.

In this new full-day seminar, you’ll learn to think about your application anatomically—to break it into essential subsystems that interact to make it fully functional. You’ll use frameworks—compiled sets of interaction design patterns—to form your design’s starting point. You’ll see how a complete set of frameworks can ensure the team includes all the important details you’ll need for important usage scenarios and creating enjoyable user experiences.

Robert will also demonstrate how you’ll use his concrete set of interaction design principles to quickly resolve the hundreds of important decisions that will crop up during your design process. Robert has created a proven list of guiding principles with a record of empowering teams to reach new levels of excellence.

Robert’s in-depth seminar will help you bring your interaction design skills to a new level.

Web Application Form Design

Luke Wroblewski

Luke Wroblewski, Yahoo!

In the world of Web applications, forms bridge the gap between people and your product or service. From registration forms that welcome new customers to checkout forms that finalize e-commerce transactions, web forms frequently broker crucial online interactions.

We’re bringing back Luke Wroblewski, author of the top-selling book, Web Form Design: Filling in the Blanks, to deliver an updated version of last year’s top-rated full-day workshop on form design. Luke will walk you through design considerations and best practices of form design culled from international site-tracking, usability testing, eye-tracking studies, and over twelve years of designing web applications.

You’ll see how the interaction and visual design of web forms can make the difference between acquiring a customer, enabling participation, completing a transaction, or not. Luke will explore best practices for all types of form interaction, from plain old HTML through the highly interactive capabilities of Ajax components.

Through presentations, discussions, and hands-on exercises, you’ll learn how label alignment, primary & secondary actions, help systems, inline validation, smart defaults, selection dependent inputs, and more can support or impair different aspects of user behavior. You’ll gain a solid understanding of the best practices for your application’s specific contexts, so you can move from your form’s business goals, user needs, and context to actionable solutions.

After this seminar, you'll never look at Web forms the same way again. This seminar is perfect for anyone who wants their applications’ forms to deliver a succinct and crisp user experience.

Tuesday, April 21, 2009: Full-day Workshops

8:30 AM—5:30 PM

Designing Great Interactive Experiences for Everyone: Implementing Ajax and Accessibility

Derek Featherstone

Derek Featherstone, Further Ahead

Incorporating Ajax into both existing and new web applications can dramatically improve an application’s ease of use by improving application flow, reducing errors, and increasing both satisfaction and performance. Don’t be fooled, though. Ajax done well can provide these, but Ajax done poorly can be nothing short of frustrating, effectively neutralizing the advantages of using Ajax in the first place.

Today’s best application designers are well versed in Ajax's technical fundamentals, best practices, and design implications. They know what the tool can do well and what’s hard to implement. Even those equipped with talented developer resources tell us they are most effective when they can design directly into Ajax’s strengths and avoid its weaknesses.

This year, we’ve asked Derek Featherstone to create this brand new full-day seminar to show you how to get the most out of your Ajax designs. You’ll leave with a toolset that helps identify opportunities to achieve success in your applications -- using easy-to-spot design patterns and implementation guidelines.

An important benefit of these new technologies is how they can reach wide audiences, including those with special needs. You'll learn techniques that go beyond making your design compliant for individuals with disabilities, but actually can enhance everyone's experience, even those using assistive technologies.

This is the perfect seminar for those designers looking to get greater exposure to the inner workings of Ajax implementations, to optimize their designs for the best experiences.

Achieving Reuse with Patterns and Components


Nathan Curtis, EightShapes

Any organization that’s serious about building web apps quickly discovers the need to reuse design elements and components. Style guides don’t help and page templates only take you so far. There are some nice generic pattern libraries emerging, but they don’t really handle the difficult stuff—the plethora of elements in every design that are unique to the needs of your business. Only with a custom library can you leverage your investment in your existing design system and tools.

So, how do you build out your own library of reusable patterns and components? Nathan Curtis will show you in this in-depth, full-day seminar. Nathan regularly helps teams around the world create these libraries to enhance their experience design capabilities, and, to our delight, is working hard on a new book with all the gory details on doing this right.

Nathan will show you how to bootstrap your pattern library, by identifying the design problems that will commonly occur in your applications. You’ll then explore the patterns that will become the solutions to those problems. Because patterns are not formalized into a finished design that you can translate directly into code, Nathan will show you his techniques for identifying and creating the components to go into your complementary component library. You’ll see how having these two libraries can speed your design process, reduce jarring inconsistencies, and eliminate coding headaches, while increasing end-user satisfaction.

A perfect seminar for those looking to expand their organization’s design capability, while keeping control over the look and feel of the web applications they’re producing.

Web Standards for Web Applications


Molly Holzschlag, Molly.com

For many years the web standards movement focused its energies on best practices for web sites. Few of us, if any, could have foreseen the rapid emergence of applications on the Web. As the Web moves more and more toward rich experiences, shared APIs and a myriad of open source and proprietary options, it makes for an exciting and innovative time! However, what happens when applications are built without consideration for universal access, scalability, maintenance, and innovative evolution?

To get a thoughtful reevaluation of how we work in the context of the web application, we've invited Molly Holzschlag. Molly is both a driving force behind the push for web standards and a fabulous instructor, so she's perfect for a full-day seminar on employing web standards in web applications.

Molly will demonstrate how using best practices and standards provides us with a stable platform, upon which we can begin an application's evolution and nurture it for a long, healthy, creative and innovative lifecycle. You'll learn to choose the right infrastructure and framework, whether you're using web standards models (such as DOM and multi-modal CSS), the Adobe model (of Flex, Flash, and Actionscript), or the Microsoft model (of Silverlight and XAML).

You'll see how a strong integration of markup, CSS, and DOM can help you and your team tackle management and scalability challenges down the road. Molly will show you techniques for managing cross-browser experiences, including access to all users and with multiple delivery platforms, such as online and mobile screens. If you want to build great applications that meet web standards, you won't want to miss this seminar.

Wireframing and Prototyping for Highly Interactive Web Apps


James Box and Richard Rutter, Clearleft

So, you have a brilliant, new interface idea—an interactive flourish that’ll give your users something to smile about. Or, so you think—but, how will you know? Is it worth building it, only to find out it doesn’t quite work? Moreover, how will you get the team to see the awesomeness that you only have in your imagination.

Top designers will tell you the secret is in great wireframes and prototypes. They use these tools as renderings of their concepts, documentation for the team, and platforms for collecting feedback from their users. With the right toolbox of techniques, the team can begin to visualize their design ideas from day one.

To a sold-out audience at the 2008 dConstruct conference, James Box and Richard Rutter presented a top-notch seminar on exactly this. They demonstrated how having easy tools to render the design gets everyone on the same page, while quickly identifying rough spots in the interaction models. They did such a great job, we just had to invite them to this year’s UIE Web App Summit.

In this full-day seminar, James and Richard will show you how to simply represent the states of sophisticated interactions commonly found in Ajax designs, using both wireframe diagrams and quick and easy prototyping techniques. You’ll see how to overcome the challenges that come from designing state-of-the-art techniques, such as user-generated content and social networks, helping you quickly get from concept to a working design.

If your team produces highly interactive web apps, you’ll want to attend this seminar to master these important visualization tools.

I would definitely attend again. All sessions not only met my expectations, they definitely exceeded them.—Konstantin V.