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Jared Spool Visits You

Have Jared give his world-famous talks right at your office.

Experience Design is a competitive advantage and you need that advantage now.

There’s no better way to start gaining that advantage than having Jared Spool engage with members of your organization. Whether you need to start or improve a conversation about UX experience, Jared’s presentations introduce the UX concepts and vocabulary that gets your entire organization on the same page. If you’re looking for strategic insights or tactical processes, Jared will deliver the necessary goods with one of these five highly rated talks (you really can’t go wrong with any of them) and the best part, Jared delivers it live!

A picture of Jared Spool

A Bit About Jared & UIE

A picture of Jared Spool Jared Spool is the founder of User Interface Engineering (UIE), the largest usability research organization of its kind in the world. If you’ve ever seen Jared speak about usability, you know that he’s probably the most effective and knowledgeable communicator on the subject today. He’s been working in the field of usability and design since 1978, before the term “usability” was ever associated with computers.

The Talks

Mobile & UX: Inside the Eye of the Perfect Storm#

This talk will show you and your team:

  • How not to get caught with a costly surprise when the emphasis of the marketplace shifts from features to experience
  • Why the best organizations go beyond designing for the users’ activities by looking at their entire experience
  • How to ensure you’re meeting basic expectations while integrating delightful components into your design

The world of web application design is expanding at a rapid rate. We’re now expected to design great experiences across a huge variety of platforms, from small screens to large displays. The flood of iPad applications and successful online businesses are showing executives that design matters and can be a competitive advantage.

Why is all this happening now? Where is it all going? What do the next generation of design teams will look like? You’ll hear how four driving forces—market maturity, the emergence of experience, Kano’s model, and Sturgeon’s Law—are increasing the visibility and value of design in organizations everywhere.

This talk is 60 minutes (75 minutes with Q&A).

It’s a Great Time To Be a UX Designer#

This talk will show you and your team:

  • Why it has never been a better time to be a designer
  • What the new breed of designer must handle to meet the demand of being a great designer
  • Why Jared believes in unicorns and how they are thriving in the design teams of today

There’s never been a better time to be a designer. After years of wishing we’d have the recognition and appreciation for the value we bring, we’re now highly sought after for our talents and skills. A growing number of organizations have seen success through great design, from Apple to Cirque de Soleil to the White House and the demand for great designers has never been better.

But creating great experiences needs a new breed of designer. One that can handle all the skills involved, from visual design to coding. Some might even call it a “unicorn,” but these creatures aren’t mythical. In fact, they are alive and thriving in today’s design teams.

This talk is 60 minutes (75 minutes with Q&A).

The Anatomy of a Design Decision#

This talk will show you and your team:

  • The habits of highly effective design teams
  • How the worst design decisions are made and how to avoid making them
  • What it takes to be a better designer

What are the habits of highly effective design teams? For the last five years, we’ve been studying how designers make their decisions. When do they use outside information, such as research about their users? When do they go with their gut instinct? When do the designers look to past decisions and the lessons they’ve learned?

What we found will surprise you. In this presentation, Jared will take you on an entertaining deep dive into the gut instinct of the best designers (without looking at all the gooey parts). You’ll learn five styles of decision making, from Self Design to Experience-focused Design, and which style produces quality results. Prepare to learn how to be a better designer.

This talk is 60 minutes (75 minutes with Q&A).

Building a Winning UX Strategy Using the Kano Model#

This talk will show you and your team:

  • There’s something better to reach for than a “satisfied” user
  • How adding features today creates more work for teams downstream
  • How to explore ways to continually delight your customers

The ultimate goal for user experience is that users enjoy using your product or service. Many companies use satisfaction as a metric for measuring their success. But satisfaction is really just the lack of frustration. You should be focused on what you can do to delight your users.

In this session, Jared presents the Kano Model which helps you gauge your users’ expectations. When you approach delight from a perspective of pleasure, flow, and meaning, you can then determine which features meet these objectives.

This talk is 45 minutes (60 minutes with Q&A).

The Unintuitive Nature of Creating Intuitive Designs#

This talk will show you and your team:

  • What’s behind your users’ cries for a more intuitive design
  • How to easily identify the frustrations in your designs and turn them into delightful experiences for your users
  • What changes are needed in your design to make your users happy.

It’s easy to make a design that’s unintuitive: just fill the screen with inscrutable menu options and commands alongside confusing text and images. Unfortunately, nobody ever asks for that.

To make your design intuitive is, ironically, not intuitive. You need to step back from your own thinking and look through the eyes of your users, learning about their experience and expectations. Only then will you see what’s working and what’s frustrating

This talk is 45 minutes (60 minutes with Q&A).

Ready to go? Need help choosing a talk? Let’s chat!

Get in touch. We’ll set up a call with you to discuss availability, rates, answer any questions you have, and if you’re ready for the awesomeness—schedule a date for Jared’s visit.

Ready to go? Need help choosing a talk? Let’s chat!

Get in touch. We’ll set up a call with you to discuss availability, rates, answer any questions you have, and if you’re ready for the awesomeness—schedule a date for Jared’s visit.

live@uie.com Be sure to include a way for us to contact you back.
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(800) 588-9855 Within the U.S. & Canada. +1 (978) 327-5561 Anywhere, worldwide.