By Kate Gomoll, Ellen Story Church, and Eric Bond
Single Report: $79.00
Group License: $199.00 (Share with your group, including right to reproduce the report and store on your intranet)
117 pages, June, 2007
Do you really know who your users are and what they want? Are you unsure whether or not you are getting the most out of your user research? Is your product really as powerful, intuitive, and easy-to-use as you think it is? By going into the field, observing and interviewing users in their own environments, you can gain an incredibly rich understanding of what users really need.
To help design teams best understand their users’ goals, attitudes, and workplaces, Kate Gomoll, Ellen Story Church, and Eric Bond have written an all-inclusive 117-page report filled to the brim with their collective knowledge of field studies.
In this report, the authors detail the ins and outs of the entire field study process, from convincing your organization and management of field research’s immense value, to observing and interviewing your target audience, to reporting the results and making recommendations. You will learn:
The Field Study Planning Process. After reading this report, you’ll know how to identify the main target audience for your product, the business domain of your study participants, and the dynamics of your research team. You’ll learn:
How to Conduct Your Site Visits. You’ll learn how to gather the most comprehensive data by watching your users perform actual work in their environments.
Making Sense of the Data. You’ll come away with a strong understanding of the most valuable ways to organize, illustrate, and communicate your results to implement successful product improvements.
Plus, 20 detailed samples and forms to conduct your own field studies, including a:
Kate Gomoll is Principal and founder of Gomoll Research & Design, a consulting firm specializing in user experience design. Kate teaches customer research methods at conferences and workshops worldwide. Kate has conducted customer research for Charles Schwab, Compaq, DirecTV, Hewlett-Packard, GE Healthcare, Onyx Software, Netscape, and MSN TV.
Ellen Story Church has worked in the field of software development and design since 1985. Since joining Gomoll Research & Design, Ellen has helped numerous clients with field research, interface design, prototyping, and usability testing.
Eric Bond is a software designer at Metavante Corporation, a provider of banking and payments technologies. Eric's primary work is interaction design and information design for online banking applications.
Get UIE's Field Study Bundle for only $228: Buy your copy of The Field Study Handbook report along with Kate Gomoll's 90-minute Virtual Seminar presentation, Field Studies: The Ultimate Tool in Your Usabiliy Toolbox. Jumpstart your field study projects right away!
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