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28 pages, November 2004
The users coming to your site all have one thing in common: their animal instinct. When a user wants to find something on your site, they are on the hunt. Just like a fox in a forest, they’ll be most successful when they pick up a strong scent.
“Thank you for your continued research and efforts
on these subjects. I am surprised that even now I continue to need tools such
as these to help the business understand the nuances of web design. You seem
to have a knack for creating just the right tools at just the right time. And
you offer this advice at such a bargain price that it’s a no-brainer
Does your site’s content have the strongest scent it can? Does your site’s design enhance your information’s scent or obscure it? If you don’t know how the scent of information affects your users, chances are your site prevents them from finding your most important content.
In Designing for the Scent of Information, you’ll learn the design secrets of successful sites, such as CNN.com, Fidelity.com, BBC.co.uk, and Amazon.com. You’ll see how users approach a site, how they decide where to click, and how certain designs are better at getting users to the information they seek.
Designing for the Scent of Information isn’t just a collection of uninformed opinions about what looks cool. We’ve spent more than 8 years, conducting hundreds of usability tests and recording thousands of clickstreams—studying each site to see exactly what worked and what failed. This report describes the most detailed analysis ever conducted of how people move through web sites.
“The Scent of Information is so important that
you’ll find it completely changes the way you approach designing your
site and laying out your pages. You’ll never look at a site the same
The Scent of Information is a proven concept that explains how people navigate large sites and how the design decisions you make can either improve the site or make it worse. In lectures delivered across the globe, Jared Spool and Christine Perfetti have taught thousands of designers, information architects, and web professionals, many of whom have told us that these presentations changed the way they think about web design. Now, with David Brittan’s help, they’ve put their knowledge into this exciting new report, jam-packed with examples and helpful hints.
If you’ve never had a chance to hear Christine’s or Jared’s excellent presentations on the scent of information, now is your chance to get their insights with this thorough report, covering all the fundamentals on this critical topic. If you were one of the lucky people to catch their presentations at a conference or during the UIE Roadshow, this report is an excellent way to share what you learned with your colleagues and management.
You’ll see excellent examples of each type on the sites for the Congressional House of Representatives, eBay, Edmunds.com, and National Public Radio’s Car Talk program.
We guarantee you’ll be 100% satisfied. Buy your copy of Designing for the Scent of Information and you have a full 30 days to look it over. If it’s not right for you, send us a mail message for a full money-back refund.
Get your copy today – it’s risk free.