Users Don’t Hate Change. They Hate Our Design Choices.

Jared Spool

April 20th, 2018

In this week’s article I talk about UX design choices.

Here’s an excerpt from the article:

For years, we studied teams rolling out new designs, to see if we could mitigate negative reaction to new releases and design changes. We studied hundreds of product and service rollouts. We watched and learned from the reactions of thousands of users.

When we dug into what those users’ reactions, patterns emerged. The users told us the changes inconvenienced them. They had no idea the change was coming and suddenly it was in their face. Users were upset because they were surprised.

They also told us the old version worked fine. Even when it took a while to get comfortable, they learned it. Many users mastered difficult-to-use designs.

Designing for embraceable change is a UX strategy that smart design leaders employ when they want to enhance their products and services without disrupting their users. This is one of the 130 strategies we cover in our Creating Your Own UX Strategy Playbook workshop.

Create your own custom UX Strategy Playbook at our next workshop, June 20-21 at Center Centre in Chattanooga, TN. Bring your team to identify which plays will most help your organization become more design mature. See the workshop’s agenda and learn how it will benefit your leadership team at playbook.UIE.com.

Read the article: Users don’t hate change. They hate our design choices.

How do you reassure and support users when making design changes? Share with us below.

Increasing an Organization’s UX Design Maturity: Our Not-So-Secret Sauce

Jared Spool

April 9th, 2018

In this week’s article I talk about UX Design and Leadership.

Here’s an excerpt from the article:

UX design leaders have known for years about the power of watching users and how those users experience our products and services. There are a few things that motivate change more than watching a user struggle to accomplish a goal we thought would be easy because of our design.

Yet, guided by some wacky notion of efficiency and job protection, many organizations have put their UX research team between the people who truly need the motivation and the users who will motivate them. Isolating the executives and stakeholders from users works against us.

This not-so-secret sauce has worked well for us, so we’ve made it the organizing framework behind our two-day Creating a UX Strategy Playbook workshop.

The morning of the workshop’s first day, we dive deep into 28 strategies that help organizations create and understand a shared vision. That afternoon, we delve into 62 strategies for exposing the customers’ and users’ current experiences. We then start the second day diving into 40 strategies for creating a culture of continual learning in the organization.

Attend the workshop and identify the key strategic plays for your playbook, and take advantage of our not-so-secret sauce. Increase the UX design maturity of your organization. Here are the details how.

Read the article: Increasing an Organization’s UX Design Maturity: Our Not-So-Secret Sauce

 

How does your company empower its UX design leaders? Share with us below.

Usability Testing Delivers More Value Before You’ve Changed Your Design

Jared Spool

April 6th, 2018

In this week’s article I talk about Usability Testing.

Here’s an excerpt from the article:

Your research should be open ended. You should not assume the team understands how users are really using the design today. Instead, your research should explore what’s happening in the real world. Ideally, you’ll look at both new and existing users. Inherent Value Tests are a great way to do this.

By researching early, your team learns what to change. You’ll learn what to keep (because users love it). And you’ll learn how to structure the work.

Read the article: Usability Testing Delivers More Value Before You’ve Changed Your Design

How does your team handle usability testing? Share with us below.

The Best Interview Question for Hiring UX Designers

Jared Spool

March 30th, 2018

In this week’s article I talk about interviewing UX Designers.

Here’s an excerpt from the article:

A popular strategy we’ve seen many teams employ is getting everyone talking about a future for the product or service where the user’s experience is much more delightful than it is today. The team creates what we call an experience vision, which describes what it would be like to use the design five or so years in the future.

Teams work to get key stakeholders to discuss the vision frequently. If executives see the vision as strategic important for the entire organization, it makes it easier for the design team to sway important decisions to move in the direction of this imagined future.

Read the article: The Best Interview Question for Hiring UX Designers

Do you have a go-to interview question for UX Designers? Share with us below.

UX Design Leaders Have Many Strategies To Choose From

Jared Spool

March 23rd, 2018

In this week’s article I talk about UX design strategies.

Here’s an excerpt from the article:

A popular strategy we’ve seen many teams employ is getting everyone talking about a future for the product or service where the user’s experience is much more delightful than it is today. The team creates what we call an experience vision, which describes what it would be like to use the design five or so years in the future.

Teams work to get key stakeholders to discuss the vision frequently. If executives see the vision as strategic important for the entire organization, it makes it easier for the design team to sway important decisions to move in the direction of this imagined future.

Read the article: UX Design Leaders Have Many Strategies To Choose From

What are some of the UX design strategies your team employs? Share with us below.

Beans and Noses

Jared Spool

March 16th, 2018

In this week’s article I talk about dealing with difficult clients.

Here’s an excerpt from the article:

I’m sure you run into them all the time. You’re in a room and someone with power has decided to do something that just doesn’t make sense. You’ve tried logic. You’ve tried rational discourse. Yet, they are intent.

Beans and noses. We have beans. We have a nose. They must be united.

Time and time again, I come across situations where I think, “OMG! They are trying to stick beans up their nose!” It explains what’s happening and what I should do next.

Read the article: Beans and Noses

Have you had to deal with your own beans up the nose situation? Share with us below.

Companies Are Pushing Highly-Qualified Candidates Away

Jared Spool

March 9th, 2018

In this week’s article I talk about creating a better process for hiring UX Designers.

Here’s an excerpt from the article:

Teams are often anxious about getting into the interview process. They forget an important step: They need to take the time up front to define the position.

We addressed this problem directly, as we evolved our Center Centre UX Designer Hiring Method, by adapting a technique from Lou Adler’s Performance-based Hiring. Before we schedule the very first interview—even before we write the job description—the entire team sits down and describes the job.

Read the article: Companies Are Pushing Highly-Qualified Candidates Away

Are you looking to hire designers and researchers? How many Tanyas are you pushing away? You can avoid this and many other common mistakes. We’ve got a new online, interactive MasterClass that shows you exactly what you need to build the best design team. Over 7 weeks, we cover all the steps: how to attract the best candidates, assess that they have the skills you need, and get to an offer quickly and easily. Our first class starts Monday, March 12. We have a few spots left. Find out more and reserve your spot today: HiringMasterClass.com.

In what ways could you improve your hiring process? Share with us below.

What is Good Product Strategy?

Jared Spool

March 2nd, 2018

In this week’s article Melissa Perri talks about good product strategy.

Here’s an excerpt from the article:

Product Strategy is a system of achievable goals and visions that work together to align the team around desirable outcomes for both the business and your customers.

Product Strategy emerges from experimentation towards a goal. Initiatives around features, products, and platforms are proven this way. Those KPIs, OKRs, and other metrics you are setting for your teams are part of the Product Strategy. But, they cannot create a successful strategy on their own.

Read the article: What is Good Product Strategy?

What do you think makes a product strategy successful? Share with us below.

Last chance to register for the best UX event of 2018

Jared Spool

March 2nd, 2018

Hello,

This week is your last chance to register for the best UX event of 2018.

UX Immersion:Interactions in ​Newport Beach, ​CA​, March​ 5—7. Aside from it being the best conference experience you’ll have this year, here’s​ six other reasons to​​​ register today:

  • Two Day-long Workshops: Choose two fantastic interactive workshops to practice new techniques and strengthen your design skills.
  • One Day of Featured Talks: Hear the latest ideas and techniques around UX from our team of experts plus a new keynote from me.
  • Complete Conference Materials: You’ll get PDFs for every session and workshop.
  • Exclusive Slack Team: You’ll get an invitation to join the Slack team dedicated to ​UX Immersion, to connect with speakers and other attendees.
  • 30 Days of Premium Access to UIE’s All You Can Learn Library: Start your UX learning before you even get to ​UX Immersion. You’ll have access to over ​300​ virtual seminars and conference recordings.
  • Breakfast, Lunch, Dinner Groups, and Receptions with your peers:​ ​Plenty to eat and drink, including breakfast every day. While you eat, meet UX practitioners who, just like yourself, face the same challenges and are discovering new solutions.

What are you waiting for? Register now for the event that will forever change the way you design.

​I’m excited to s​ee you in ​Newport Beach next week.

Jared

Transform What You Build and How You’ll Build It

Jared Spool

February 23rd, 2018

Hello,

This is your chance to save $400 when you register for the UX Immersion: Interactions Conference in Newport Beach, CA, March 5-7. Here’s what you’ll get when you register today:

What are you waiting for? You only have through tomorrow to save $400 on your UX Immersion: Interactions ticket. This amazing event happens March 5-7 and you don’t want to miss it.

See you in Newport Beach.

Jared