December 26th, 2006
Over on the ClickTale Blog, there’s new data to support what we’ve been saying all along: people like to scroll and, when they do scroll, they are more likely to succeed.
These statistics demonstrate that the vast majority of web designers are designing pages with scrolling, that the majority of users do scroll and that a significant portion of them scroll all the way to the page bottom. While 22% may seem low at first, it is actually quite high as many page-views are repeat views where the visitors have previously scrolled all the way to the page bottom and are already familiar with the page. In addition, visitors often find what they are looking for near the beginning of the page and may not bother scrolling further down.
The 100% bar clearly dominates all others and shows that 22% of the visitors scrolled all the way to the bottom.
Long pages rule!Tweet