UIEtips Article: The Problem of Dirty Data

Jared Spool

May 3rd, 2007

UIEtips 5/03/07: The Problem of Dirty Data

In our research, we’re seeing more and more evidence that a web site’s success depends on its ability to help users find the information they want quickly and efficiently. Yet, we still commonly see chaotic sites where users find it impossible to find the content they want.

Why are these content and information architecture problems still so prevalent? This week’s UIEtips article, written by our good friend Gerry McGovern, deals with tackling this question. Gerry explains how many organizations fail to focus on what’s most important to a site’s success: the site’s ability to help users complete key tasks. I think you’ll really enjoy it.

As always, I want to hear your thoughts on this topic. What content management approaches do you use in your organization? How do you manage the common tasks your customers want to complete? How has it affected your design process? Leave your thoughts and join the discussion below.

Read today’s UIEtips article.

[If you find Gerry’s article interesting, you’ll really want to check out his full-day seminar on Creating a Task-Based Information Architecture at UI12. Gerry is the expert we turn to about content management issues. He has spent the last ten years consulting exclusively on issues pertaining to information architecture and content management systems. You can read more about Gerry’s session here: Creating a Task-Based Information Architecture .

One Response to “UIEtips Article: The Problem of Dirty Data”

  1. renee harper Says:

    Good morning. This is all great information, but (isn’t there always a but). I focus on customer support, not retail. While the basic challenages and tasks are the same, I haven’t found much help in the details. For obvious reasons, most of these discusions focus on a retail environment. Do you have any suggestions or plans to focus on a support environmet at all?

    Thanks for all the good info. Keep it coming!


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