May 22nd, 2007
As part of our research to understand what techniques truly help teams produce better designs, we’re still constantly surprised by the number of teams successfully using personas. Teams report that using personas has increased the satisfaction of their users, producing more usable designs that better match the needs of their audience. We’re also hearing that using personas can reduce development time and keep costs down.
When teams use personas well, every member of the team really does seem to be on the same page about who the users are and what design will work best for them. We haven’t seen any other technique come close to getting this kind of result.
Our research has surfaced obvious benefits from the technique, such as better designer agreement on important features and an in-depth understanding of the user’s motivations. But, it’s also unveiled some benefits that we still don’t see discussed very much. In today’s UIEtips, we are republishing an article I wrote discussing some of these unrecognized benefits. I hope you enjoy it.
As always, please share your thoughts with us. Has your design team created personas? What benefits have you seen? Join the discussion below.
[If you’re thinking your team could benefit from using personas, I highly recommend you consider attending Steve Mulder’s UIE Virtual Seminar this week covering the basics of how to create and utilize personas for your designs.]Tweet