June 4th, 2007
Twitter, the social messaging service, has experienced some growing pains lately. Increased popularity and growing demands is putting considerable strain on their servers. As a result, users experience downtime from time to time.
A user arriving at the site, only to find it suddenly unavailable, might become frustrated. To alleviate some of this frustration, the designers programmed the site to put up this message when the site goes offline:
Recently, to announce a scheduled shutdown, Twitter’s developers posted this amusing message:
Of course, frequent outages will continue to frustrate users, no matter how cute the messages become. However, adding a little levity into the situation does a nice job of communicating the bad news with personality. Levity and personality are two elements of a successful Fairy Door.
Could you see your organization putting up messages like this?
Best Western’s Fairy Doors