July 16th, 2007
When teams make critical feature changes in their designs, there’s always a risk of backlash from loyal users. That’s what happened to Facebook, the social networking site, a few months ago. Facebook’s designers created the mini feed, an exciting new feature that promised to offer users a vastly improved experience. Instead, the feature resulted in loyal users getting angry and frustrated with the change.
How could Facebook’s designers have prevented this backlash from users? How can you ensure that you don’t experience a similar fallout when launching a new feature? In this week’s UIEtips article, I discuss what led to the Facebook disaster and how design teams can avoid similar results with their own sites.
How does your organization handle the launch of new features or products? Has your team experienced any backlash when launching new design features? Join the discussion below about this week’s topic below.
[If you find this article interesting, you’ll definitely want to attend this year’s UI12 Conference, where I’ll present my full-day seminar: New Perspectives in User Experience Design. In this seminar, I’ll be sharing my outlook on the state of our field and discuss UIE’s latest research.]Tweet