UIEtips Article: Making Personas Work for Your Web Site — An Interview with Steve Mulder

Jared Spool

September 6th, 2007

UIEtips 9/06/07: Making Personas Work for Your Web Site — An Interview with Steve Mulder

These days, we’re seeing more and more design teams successfully adopt personas into their design process. Personas allow teams to delve right into the attitudes, behaviors, and goals of their target audience. They’re also a great consensus building tool, helping every member of the design team understand exactly who they’re designing for.

In this week’s UIEtips, we’re publishing an interview I recently conducted with Steve Mulder after he presented the UIE Virtual Seminar, The User is Always Right: Making Personas Work for Your Web Site ( http://tinyurl.com/23w9sz .) In the interview, we talk about how to create effective personas based on user research as well as valuable tips for convincing your organization to adopt personas into the design process. I think you’ll really enjoy it.

Read today’s UIEtips article.

Has your organization adopted personas into the design process? We’d love to hear your thoughts. Join the discussion below about this week’s topic.

Want to learn more about personas? Check out the UIE Virtual Seminar: The User is Always Right — Making Personas Work for Your Web Site, presented by Steve Mulder. In this 90-minute presentation, you’ll learn about the entire persona creation, and understand how personas can help you uncover the goals, attitudes, and behaviors of your target audience.

3 Responses to “UIEtips Article: Making Personas Work for Your Web Site — An Interview with Steve Mulder”

  1. Tim Cothron Says:

    This article was very informative. I will also check out, “The User Is Always Right: A Practical Guide to Creating and Using Personas for the Web”. Our company is just beginning to delve into persona creation. Thanks for the information and the inspiration.

  2. Janet Says:

    My company uses personas, although only in a limited way. We have a set of personas that was created as part of a major project by a consulting group. These personas tend to get re-used from project to project, as they represent our core customers. However, i’ve found that people don’t seem to really know these personas – i don’t feel like they’re real people for our teams. I wonder if this is because they were produced externally. Does anyone have any experience of re-using personas, or of using personas produced externally? Any thoughts on how to make this work better?

  3. Madhavi Says:

    This is an interesting article. From reading this article, I understand that personas are not just based on roles and task but, are personas based on goals and intentions of the user? In the example given in the article, job seeker’s goal is to find a job that matches his/her qualification and apply to it. How many different personas can you create in this scenario? I understand that not all job seekers are alike, but their intentions are. So, how can you create different personas for this user?


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