June 3rd, 2008
A few years back, Blockbuster, the video rental business, launched an amazing new service. Customers could select movies from the company’s web site, which Blockbuster would mail to their home. The customers could take as long as they wanted to watch the videos, returning the DVDs any time without late fees, all for a recurring monthly fee. In the four years since its introduction, Blockbuster has signed up a whopping number of subscribers.
It was a brilliant idea, if only Blockbuster had thought of it first. Five years earlier, a little west coast startup named Netflix came up with the idea of home-delivered DVDs. The little startup slayed the established consumer giant by delivering a new and innovative product.
Our clients regularly discuss Netflix’s story. They ask us how they can make their company’s products and services just as successful. Among our recommendations, we always tell these folks to read Scott
Berkun’s research on innovation. Scott, the author of the popular book, the Myths of Innovation, is the expert we recommend clients talk to when they’re struggling to develop innovative designs.
In this week’s issue of our email newsletter, UIEtips, we’ve asked Scott to share an excellent article he’s written on innovation. In his article, Scott offers practical secrets to help you build new and innovative products. I think you’ll really enjoy it.
Read Scott’s article: How to Innovate Right Now.
Are you challenged with creating new products that recreate and capture the market? Is your team struggling to develop innovative designs? Share your thoughts below.
Scott’s research on innovation has led him down the path of studying failure. In particular, why designers fail. You shouldn’t miss his upcoming UIE Virtual Seminar on Why Designers Fail and What to Do About It on April 14, 2009. Learn why you should celebrate failure.Tweet