Virtual Seminar: Designing for the Scent of Information

Jared Spool

June 26th, 2008

Today at 1pm EST, we’re holding our next UIE Virtual Seminar, The Scent of Information: Getting Users to Their Content.

In this 90-minute online presentation, I’ll share the results of years of research examining how the best sites navigate users to their content. I’ll introduce you to the concept of the Scent of Information, the biggest secret to successfully getting users to the content they’re looking for on your site.

You’ll learn:

  • How the successful sites provide a strong scent and what happens when they don’t
  • How users follow a scent trail and the different ways your design could be blocking scent
  • How the quality of links, page length, page density, and graphics affect whether users find their content

There’s still room to sign up for the live event. You can gather your team around a computer and watch it together! (If you can’t see it live today, we’ll make a recorded version available in a few days.)

More details about today’s UIE Virtual Seminar.

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